Succeeding with Your CMS Upgrade or Replatform Performing a CMS upgrade is like embarking on an adventurous journey. Rapid growth and technological advancements are essential, but without a clear digital strategy, businesses may drift aimlessly. Financial constraints and an aversion to risk can impede the adoption of cutting-edge technology and innovative marketing approaches. Organizational resistance […]
Digital Marketing
Expanding Digital Accessibility: Empowering Individuals with Visual Impairments
In today’s digital age, the accessibility of digital products and services is crucial for ensuring equal opportunities and inclusion for all individuals. Among the diverse range of disabilities, visual impairments pose unique challenges, making it essential to explore and implement strategies to promote digital accessibility. In this blog post, we will delve into the concept […]
Unlocking Digital Accessibility: The Power of Screen Reader Testing for Visual Disabilities
In today’s digital world, accessibility is no longer an afterthought but a necessity. As technology continues to advance, it becomes crucial to ensure that individuals with visual disabilities can fully participate and engage with digital content. One of the key tools that enable inclusivity for visually impaired users is screen readers. In this blog post, […]
The Power of Landmarks for Screen Readers
In our previous blog post, we explored the concept of landmarks and the significance of correct markup for web accessibility. Building upon that knowledge, in this post, we will delve into the importance of landmarks for screen readers and how they play a crucial role in promoting inclusivity and ease of use for individuals who […]
Generative AI Turns Marketing Insights into Action for OEMs
Generative artificial intelligence (AI) is on the news daily because it has huge ramifications for companies in all industries, but my eyes are glued to how it will affect automotive. The way I see it, there are two main categories for how generative AI will transform automotive: marketing and manufacturing. This time, I want to […]
Navigating Digital Accessibility: The Power of Landmarks and Correct Markup
In the realm of digital accessibility, landmarks and correct markup serve as the backbone of an inclusive and user-friendly web experience. By understanding the significance of landmarks and implementing them with proper markup using HTML and ARIA (Accessible Rich Internet Applications), we can ensure that websites and applications are accessible to all individuals, regardless of […]
A World Without Advertising Cookies- Disruption to Personalization Part 1
As privacy and security remain a top priority, major platforms like Google are working to phase out advertising cookies as soon as the end of 2024. This is great news for data protection, but what does it mean for digital marketers? In this series, we’ll discuss the impact a cookieless world will have on our […]
Using Merlin to Migrate Your Site to Sitecore
In a previous post, I shared my journey with Sitecore Data Exchange Framework. I was excited to use it to create a reusable importer process. In the end, I decided it was not the right tool for me. I ended up using Powershell. In the process of researching site migration tools, I discovered “Merlin”. Merlin […]
Why Your Value Proposition Is Crucial to Your Healthcare Services Content
“I just don’t know why someone would choose us over a competitor.” It’s a statement we’ve heard from many healthcare marketing professionals when we ask them what makes them stand out from other organizations in their service area — in essence, asking them to identify their value proposition. That’s a real problem, because healthcare consumers […]
Headings and Screen Readers: Enhancing Accessibility with Proper Markup
In the digital era, web accessibility is a fundamental aspect of ensuring inclusivity and equal access to information for all users. Headings and screen readers play crucial roles in creating accessible web content. In this blog post, we will explore what headings are, what screen readers are, the importance of headings for screen reader users, […]
Heading Levels for Assistive Technology: Promoting Inclusivity and Ease of Use
In the realm of digital accessibility, headings play a crucial role in creating an inclusive and user-friendly experience for individuals with disabilities. In this blog post, we will explore the importance of heading levels for assistive technology and their significant impact on promoting inclusivity and ease of use for all users. Let’s delve into the […]
Harnessing the Power of HTML for Assistive Technology: Creating Inclusive Digital Experiences
In our quest for inclusivity and accessibility, leveraging the power of assistive technology is essential. HTML, the fundamental language of the web, provides a versatile toolkit for integrating assistive technology features seamlessly into digital experiences. In this blog post, we will explore practical ways in which HTML can be harnessed to enhance accessibility and empower […]