Digital Marketing

Perficient’s dedication to excellence and innovation has again been recognized at the 2023 Acquia Engage Awards. Out of 50 finalists from various industries and regions across the globe, we’ve been selected as a winner in the Excellence in Governance category. This category recognizes brands that have used technology to support regulatory compliance and/or information security […]

My son is 5. He likes “Sesame Street” and superheroes. He zooms around the driveway too fast on his scooter. And when he falls, he still runs to me to kiss it and make it better. Like most parents, I worry and wonder about what kind of world he’ll grow up in. And because of […]

This is the second part of our series in which we’re discussing healthcare’s digital front door — the technologies and strategies you use to engage with consumers throughout their journeys. Having a cohesive content strategy is the key for consumers to open your digital front door and engage with your organization. To recap: Part 1 […]

It’s no secret: the digital world is moving to composable. Moving from the traditional monolithic CMS model to composable does allow you to pick and choose “best in breed” products, but it can lead to confusion and uncertainty. How do you determine what the ideal mix is? When do you start to migrate to these […]

The digital front door — namely, the technologies and strategies you use to engage with consumers at every stage of their journeys — had started to catch on with healthcare consumers even before the COVID-19 pandemic. Now, digital-focused consumers have come to expect the convenience and speed the concept promises. And they’ll go to other […]

Marketing Cloud is a powerful business tool to create, manage, and optimize marketing campaigns. However, getting hands-on experience with Marketing Cloud can be challenging, as it doesn’t provide demo environments or Trailhead hands-on challenges. But fear not, as Salesforce has introduced a Trailhead simulator for Marketing Cloud, allowing users to practice and enhance their skills […]

Navigating the world is a fundamental aspect of daily life, yet for individuals with cognitive disabilities, it can be a significant challenge. Assistive technologies have made remarkable strides in addressing these challenges, and the WayFinder app stands as a shining example of innovation in this field. In this blog post, we will explore how WayFinder, […]

What about Rendering Parameters? I recently did a POC using rendering parameters in a component in XM Cloud. In this blog i will describe my approach, issues faced and how i overcame them. Adding a rendering to a component, is relatively straight forward in Sitecore development, i.e.(https://doc.sitecore.com/xmc/en/developers/xm-cloud/walkthrough–building-a-simple-rendering.html). However, there are some circumstances where things are […]

In a world where technology is advancing at an unprecedented rate, its potential to transform lives becomes more apparent every day. Assistive technologies, in particular, have opened up new horizons for individuals with cognitive disabilities, offering them greater independence and improved quality of life. One such revolutionary device is the Garmin Venu Smartwatch. In this […]

Assistive technologies are transforming the lives of individuals with cognitive disabilities by providing invaluable support for managing their well-being. These technologies, when combined with health monitoring features, offer an extra layer of care, helping individuals with cognitive challenges to lead healthier, safer lives. In this blog post, we will explore the significance of assistive technologies […]

In today’s digitally connected world, smartwatches and assistive technologies have become indispensable tools, revolutionizing the way individuals with cognitive disabilities navigate daily life. These technologies provide an array of features that empower individuals to overcome cognitive challenges, foster independence, and enhance their overall quality of life. In this blog post, we’ll explore how smartwatches, when […]

Assistive technologies have come a long way in providing invaluable support for individuals with cognitive disabilities. In recent years, wearable technologies like smartwatches have emerged as versatile tools that offer assistance, independence, and enhanced quality of life. In this blog post, we will explore the significance of both assistive and wearable technologies for cognitive disabilities, […]