Data + Intelligence

Access to business analytics is key to the success of almost every business operation. There are several challenges though that hinder business owners from accessing up-to-date and reliable information. Here are some of the challenges that the lines of business typically encounter in their day-to-day operations: Information is distributed across several applications and systems Reliance […]

Website developers have seen some problems with analytics in AMP pages where bounce rate is high and there are artificially higher user and session counts. Now these problems have been solved, as Google has developed AMP Linker to help developers get accurate traffic reports. In this episode of the award-winning Here’s Why digital marketing video series, we […]

Adobe has supported CNAME configuration for Adobe Analytics and Adobe Target for some time now, but unfortunately doesn’t provide the same for Launch by Adobe. The latest version of ACS AEM Commons, version 4.4.0, includes a new feature to fetch remote files and serve them via AEM. The primary use case I implemented this feature […]

Often times, clients want to empower their customers to export their eCommerce transactions, such as order history, approval lists, and saved orders, and other data, like wish lists and cart lists, by themselves without admin involvement. These features removed dependency on Insite admins, subsequently improving the user experience, efficiency, and overall satisfaction for Insite users. […]

Driven by a growing need for timely information to support system interoperability and improve patient care, digital transformation in healthcare is rapidly evolving and driving the need for systems that can manage and organize large amounts of data. Data, in the right context, increases patient engagement, delivers improved outcomes, and meets regulatory requirements. Healthcare organizations […]

Provisioning for income tax can be a complex process for large multi-national organizations to mid-sized companies with a consistent growth mode. The tax provisioning process involves determining the current tax amounts as well as calculating the deferred roll-forward amount. This process becomes even more complex when organizations have to account for Federal, Regional and International […]

First a quick summary of machine learning (ML).  At a high level and simplifying a bit, there are basically two types of ML: Supervised learning – a labeled data set is used to train an ML model to make predictions. The ‘trained’ ML model is then applied against a data set to make the predictions […]

Lately, I’ve worked on a number of CRM projects for clients.  One theme sticks out more than anything else.  It’s that a Customer Relationship Management (CRM) project is not really a CRM project.  Instead, they are the following: Marketing Data Integration Knowledge Management In many cases, the budget for a CRM project has more funds […]

What are the business rules that companies are using for claims processing? This is a common question when it comes to performing analysis on claims data and is becoming increasingly important with regulations on billing transparency on the way. The logic used for claims processing is typically embedded in code and is not transparent to […]

Accessing data insights in a timely manner can be challenging for many organizations. Engaging an insights service provider can help you keep up with quickly evolving technologies and tools. These providers are able to offer end-to-end engagements that connect the dots between data, insights, and execution and accelerate time-to-value. This is an area in which […]

I’m often asked how data and analytics can help to solve key industry problems in healthcare. With that in mind, three key industry issues rise to the top of the list. 1. Cost of Care Delivery The cost of care delivery is at the center of the problems facing the healthcare Industry. Healthcare spending accounts […]

MicroStrategy World 2020 is about a month away, happening February 4-6 in Orlando, FL. Sunny, warm weather and the latest MicroStrategy releases will make for an awesome and exciting, education-packed week. Perficient is proud to be a Silver sponsor of the event this year.  Our experts look forward to meeting you in the expo hall […]