Analytics

Data-driven decisions It’s 2020. Organizations are flooded with information from a myriad of sources. Coronavirus is raging across the US and has created significant uncertainty. How does the savvy executive know where to devote time, energy, and budget? Answer: Manage with data The best organizations lead with data-driven decisions. Across industry sector and specialization, data-driven […]

In a previous blog post, I discussed the need and importance of combining online and offline data in the automotive industry. Now, in part two of this blog series, I will discuss some of the basic tools needed for combining online and offline data, as well as give some high-level examples of the types of […]

As technology advances, new ways to gather customer data and new ways to use that data in marketing and customer outreach have emerged. This has created a new need for many companies in various industries. The need to combine offline data with online data in accurate and intelligent ways, allowing the organization to gather more […]

MicroStrategy World 2020 may be in our rearview, but now is a great time to start taking what we learned from the conference and figuring out how we can apply it throughout the rest of the year. For instance, how we can follow the trends that industry professionals are seeing in the field of analytics. […]

Are you looking to supplement your Oracle EPM applications with enhanced analytics capabilities? At Perficient, we have successfully implemented analytics solutions that complement both on-premises Hyperion applications as well as Oracle EPM Cloud business processes: Planning and Budget Cloud Service, Financial Consolidation & Close Service, and Essbase Cloud. Our methodology requires minimal data movement leveraging […]

The Oracle EPM suite provides best-in-class business process applications when it comes to activities such as financial planning, consolidation and period-end close. Organizations are often looking for ways to easily incorporate financial information, out of EPM applications, into consolidated reporting with other systems (such as ERP, Sales, HR, and others). Also, there is great value […]

Oracle Analytics Server (OAS) is the latest Oracle release to supersede Oracle Business Intelligence Enterprise Edition (OBIEE). Current OBIEE customers can upgrade to OAS at no additional licensing cost. Whether you are on OBIEE 11g or 12c, upgrading to OAS has the following main advantages: Business users benefit from enhanced Data Visualization and Data Preparation […]

Website developers have seen some problems with analytics in AMP pages where bounce rate is high and there are artificially higher user and session counts. Now these problems have been solved, as Google has developed AMP Linker to help developers get accurate traffic reports. In this episode of the award-winning Here’s Why digital marketing video series, we […]

Adobe has supported CNAME configuration for Adobe Analytics and Adobe Target for some time now, but unfortunately doesn’t provide the same for Launch by Adobe. The latest version of ACS AEM Commons, version 4.4.0, includes a new feature to fetch remote files and serve them via AEM. The primary use case I implemented this feature […]

In today’s overwhelmingly digital world, it is increasingly difficult for brands to hone in on website goals and objectives that truly drive their business forward. There can be additional challenges when the business’ website data is not accurately tracked or, in some cases, there is an overwhelming amount of data to filter through. Establishing analytics […]

Building customer satisfaction is crucial to winning satisfied, loyal, long-term customers. Customers appreciate when merchants remember them by name, or make recommendations based on their interests and past interactions. This gets tricky in eCommerce. People will “window shop” or browse leisurely for an hour in a store, but online customers who know exactly what they’re […]

This is the final post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. As we noted in earlier posts in the series, marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The last flaw in our hidden attribution series is […]