Customer Experience + Design

Salesforce continues to evolve its digital experience capabilities by embedding artificial intelligence across its platform. Forrester’s report, The Impact of AI on Digital Experience Platforms, discusses how vendors like Salesforce are integrating agentic AI and Generative AI (GenAI) to streamline experience operations and empower practitioners.  With tools like  Agentforce, Salesforce is moving beyond traditional automation to […]

For years, insurers have experimented with digital initiatives, but the pace of disruption has accelerated. Legacy models can’t keep up with rising risks, evolving customer expectations, and operational pressures. The question isn’t whether insurers will transform, but rather how fast they can adapt. Technologies like AI, advanced analytics, and embedded solutions have moved from emerging […]

As digital experience platforms (DXPs) evolve, Adobe continues to lead the way in embedding artificial intelligence to help organizations deliver more personalized, efficient, and scalable customer experiences. Forrester’s report, The Impact of AI on Digital Experience Platforms, explores how vendors like Adobe are integrating agentic AI and generative AI (GenAI) to streamline experience operations and empower […]

We’re proud to announce that we’ve earned our 8th Adobe specialization in Adobe’s Real-time Customer Data Platform. This milestone reflects our continued commitment to delivering exceptional digital experiences and deepens our already robust Adobe partnership. View our other specializations in the Adobe partner directory. What is Adobe’s Real-time CDP? Real-time Customer Data Platform is a powerful solution […]

Well, that was a lot to unpack. The Apple event today, announcing iOS 26 and the iPhone 17, truly lived up to the “Awe Dropping” invitation, and not just because of the new iPhone 17 Air’s ridiculously thin design. While the new 24MP selfie camera, the upgraded 48MP Telephoto lens on the Pro models, and […]

As artificial intelligence continues to reshape the digital landscape, organizations are seeking clarity on how to strategically integrate AI into their digital experience platforms (DXPs). In its latest report, The Impact of AI on Digital Experience Platforms, Forrester explores how DXP vendors are embedding AI agents to streamline experience operations and expand toolsets — from copilots […]

The recent Forrester Customer Experience Summit in Nashville was a powerful reminder that customer experience (CX) is no longer a standalone function, it’s the connective tissue of modern business. From keynote sessions to hands-on workshops, one message resonated loud and clear: sustainable growth belongs to organizations that align brand, technology, and empathy to deliver experiences […]

Modern Healthcare has once again recognized Perficient among the largest healthcare management consulting firms in the U.S., ranking us ninth in its 2025 survey. This honor reflects not only our growth but also our commitment to helping healthcare leaders navigate complexity with clarity, precision, and purpose. What’s Driving Demand: Innovation with Intent As provider, payer, […]

While working on one of my projects, I needed to implement an autocomplete box using Mapbox Geocoding APIs in a React/Next.js application. The goal was to filter a list of hospitals based on the selected location. The location results from the API include coordinates, which I compared with the coordinates of the hospitals in my […]

Tailwind CSS has revolutionized modern front-end development by offering a utility-first approach. It’s fast, flexible, and makes styling a breeze. But if you’ve ever seen some of your classes disappear after production builds, especially when they’re dynamically generated, then you’re not alone. That’s where Tailwind’s safelist feature comes in! In this post, we’ll break down […]

Welcome to Part 2 of this blog series! In Part 1, we discussed the high-level architecture and use case for enabling live agent transfer from a chatbot. In this post, I’ll walk you through the actual steps to build this feature using: Copilot Studio D365 Omnichannel for Customer Service Customer Service Workspace Customer Voice Prerequisites […]

In today’s hyper-personalized digital world, delivering the right message to the right customer at the right time is non-negotiable.  Adobe Commerce is a powerful eCommerce engine, but when coupled with Adobe Real-Time CDP (Customer Data Platform), it evolves into an intelligent experience machine, which is capable of deep AI-powered personalization, dynamic segmentation, and real-time responsiveness.  […]