Customer Experience + Design

Content marketing has been a hot topic over the past 8 years as marketers have looked for ways to connect with consumers. At Perficient, we use content marketing extensively, as evidenced by this blog. We’ve also blogged about content marketing going all the way back to 2012 (Content Marketing Impact & #SocialBusiness). The trick for […]

Wealth management firms are at the dawn of this journey. You should focus on strategies that respond to Millennial behavior and operational excellence throughout the entire client lifecycle. This focus is essential to creating the trust required to make all the complex technology work. If you want your clients to embrace artificial intelligence, machine learning, […]

By 2022, we predict 25% of healthcare consumer interactions will be digitally executed outside of a traditional care setting; while the remaining 75% will gravitate to digitally coordinate real-time health systems. Digital Health is coming of age, bringing with it new capabilities for healthcare interactions and care delivery for consumers, patients and members, and the […]

This year’s Sitecore Symposium is jam packed with sessions, but make sure you block off your 10:30 a.m. slot on October 11 to swing by my session with Craig Burkart, Senior Manager of Interactive Marketing at Ecolab.

Perficient Digital’s website design and development work continues to earn industry recognition, most recently in the form of three DotCOMM Award wins. The websites we created for Gallagher Way, Marquee Sports & Entertainment, and CURT Manufacturing earned two Platinum awards and a Gold award, respectively. Our Perficient Digital Labs team designed and developed the award-winning […]

Let’s be honest, when it comes to our health we all want prompt and personal care. As a patient, we want the cost to be low, and the feeling of empowerment to be prevalent throughout the experience. Our world is becoming increasingly connected through the development of technology. With these extensive levels of connectivity, the […]

“Excuse me. Do you know how much a polar bear weighs? Enough to break the ice! Hi, I’m [name]. Nice to meet you.” One of the hardest things about conferences (or any networking event) is getting a conversation going with someone — without being awkward about it. More people than you think have anxiety walking […]

Researchers with the U.S. Army claim that clinical data visualization is a key component in the usage and delivery of EHRs because it: Presents data in a pleasing, easy-to-understand manner Makes digesting and sharing data faster and simpler Reduces the time needed to interpret and understand data points Increases the user’s ability to see trends […]

We frequently see projects these days with a requirement for mobile access to corporate technology platforms. For clarity, I am limiting my definition of “mobile” to cell phones. We hear three common drivers behind this requirement. The first driver is remote access (outside the office) to these platforms. Second is a changing employee population which […]

Denver Startup Week is a continuous celebration of everything entrepreneurial and innovative in Denver. This 5-day experience is one of the largest free events of its kind in the world. While here, people come together at numerous sessions and events to celebrate Denver’s thriving pioneering environment. This alone enforces the city’s culture of innovation. The […]

In a CNBC interview, MIT professor and Nobel Laureate Robert Merton spoke about the importance of building trust in the wealth management client experience. “What you need to make technology work is to create trust. Technology doesn’t create trust on its own,” Merton said. So, how can you create the trust necessary to ensure that […]

Markdown is a light markup language with text-based syntax which can be converted to HTML, PDFs or any number of different styled formats. Markdown is a popular format for text-heavy content such as documentation, wiki content and comments as it is easy to maintain and read the content without the added complexity of including formatting. […]