Customer Experience + Design

Marketing and sales teams often grow into silos. And although both are working toward the same goal, they have a lack of shared knowledge about where – and how – they can fit together based on customer activity. Unfortunately, there isn’t a one-stop-shop for reference when creating marketing experiences, measuring engagement and integrating sales efforts […]

Auto manufacturers need to rethink their entire approach to their websites. The typical content that every OEM displays on their website is getting stale and boring. Yes, you should still have a vehicle details page, and all the shopping tools that go with it, but why not start including different types of content outside of […]

I created three videos with instructions on how to create a domain, an object store, and a document class with associated property templates and choice lists. However, all of these tasks assume you’ve installed, configured, and deployed the Content Platform Engine (CPE). Future videos will demonstrate how to do that. In the meantime, if you […]

Teams that take the Product Backlog seriously are more effective, which means paying more attention to the backlog and collectively ensuring a common understanding of: What is required? why is being done? when it needs to be delivered? In this blog, I’ll explore ideas presented by Mike Cohn from Mountain Goat Software, about getting teams […]

This will be the final post in the community benefit series. I’ll be sharing details on how to expand the healthcare omnichannel presence by creating greater awareness. With a best in class digital experience on your flagship site (as discussed in the second post) and how to create stickiness strategies with an omnichannel approach (blog […]

Businesses are constantly looking for new ways to provide elevated customer experiences while using technology to support both internal and external operations. They want to innovate and scale their efforts quickly, without process disruptions or data jeopardization. That’s why more and more organizations are turning to a “headless” commerce approach to connect content touchpoints across […]

According to the U.S. Department of Health & Human Services and the Pew Research Center, millennials are defined as those born between the years of 1981 and 1997. That would make those between the ages of 21 and 38 millennials (up to this point in 2019), for those of you looking around the office wondering […]

This week I, along with other thought leaders, had a chance to sit down and talk with Gary Schoch, HCL’s global GTM head for their newly acquired Digital Commerce platform (formerly IBM’s WebSphere Commerce). Gary discussed HCL’s perspective on the product and why HCL acquired the platform. He also spent time discussing the philosophy HCL […]

An organization’s thought leadership – blog posts, whitepapers, case studies, and other informative content demonstrating industry and subject matter expertise – typically spreads across several website categories separate from product and services pages. Culling that thought leadership content for infographics, comparison charts, checklists, and other visually expressive assets, and identifying and tagging insightful snippets, provides […]

Healthcare consumers increasingly expect the same digital experiences they have in other settings to also be available in their healthcare environment. When it comes to mobile wayfinding – or helping people navigate to their destination – it has become critical to providing a positive patient experience, as well as a way to improve ROI. Patients […]

Headless commerce has gained momentum throughout the industry as the new approach to commerce. But how exactly does it work and how quickly should your organization adopt this way of doing business? Our experts at Perficient Digital were engaged to help answer those questions in a recent Forrester report. The report, The New Commerce Revolution: […]

Hello, I am a UX designer. I am known by other names such as “the designer,” “the UI guy,” “the creative,” “the web designer,” and many more. Some of these other names are in the ballpark and some are flat out wrong. It’s confusing even to us in the industry. The names have evolved as […]