Customer Experience + Design

This will be the final post in the community benefit series. I’ll be sharing details on how to expand the healthcare omnichannel presence by creating greater awareness. With a best in class digital experience on your flagship site (as discussed in the second post) and how to create stickiness strategies with an omnichannel approach (blog […]

Businesses are constantly looking for new ways to provide elevated customer experiences while using technology to support both internal and external operations. They want to innovate and scale their efforts quickly, without process disruptions or data jeopardization. That’s why more and more organizations are turning to a “headless” commerce approach to connect content touchpoints across […]

According to the U.S. Department of Health & Human Services and the Pew Research Center, millennials are defined as those born between the years of 1981 and 1997. That would make those between the ages of 21 and 38 millennials (up to this point in 2019), for those of you looking around the office wondering […]

This week I, along with other thought leaders, had a chance to sit down and talk with Gary Schoch, HCL’s global GTM head for their newly acquired Digital Commerce platform (formerly IBM’s WebSphere Commerce). Gary discussed HCL’s perspective on the product and why HCL acquired the platform. He also spent time discussing the philosophy HCL […]

An organization’s thought leadership – blog posts, whitepapers, case studies, and other informative content demonstrating industry and subject matter expertise – typically spreads across several website categories separate from product and services pages. Culling that thought leadership content for infographics, comparison charts, checklists, and other visually expressive assets, and identifying and tagging insightful snippets, provides […]

Healthcare consumers increasingly expect the same digital experiences they have in other settings to also be available in their healthcare environment. When it comes to mobile wayfinding – or helping people navigate to their destination – it has become critical to providing a positive patient experience, as well as a way to improve ROI. Patients […]

Headless commerce has gained momentum throughout the industry as the new approach to commerce. But how exactly does it work and how quickly should your organization adopt this way of doing business? Our experts at Perficient Digital were engaged to help answer those questions in a recent Forrester report. The report, The New Commerce Revolution: […]

Hello, I am a UX designer. I am known by other names such as “the designer,” “the UI guy,” “the creative,” “the web designer,” and many more. Some of these other names are in the ballpark and some are flat out wrong. It’s confusing even to us in the industry. The names have evolved as […]

Augmented/mixed reality (AR/MR) is the talk of the tech industry, but many traditional AR and MR experiences are trapped on expensive headsets or single-user screens, keeping the technology from reaching its true potential. “In the evolution of the AR/MR medium, it’s important that we continue to experiment and think about mixed reality in creative and […]

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Ever-increasing and evolving customer expectations pose a challenge to businesses, regardless of their […]

Previously, I discussed chatbot technology in the financial services industry. This post outlines the benefits of implementing chatbots to enhance the customer experience. Many firms begin their foray into chatbot technology by replacing or augmenting internal service desks. Functions such as information security password resets, IT software installation requests, and HR inquiries are typically the […]

The third consideration for Flex text-based communication channels from my introductory post is “What type of interaction is it?”. This topic can end up being a bit more philosophical. That being said, it does drive real-world decisions in how you architect your overall Flex approach. But it will likely take a combination of historic understanding […]