Businesses leveraging the two technologies together would now be able to harness their data for critical insights and predictions, connect customer touchpoints across their business, and drive brand loyalty and growth.
Headless commerce has gained momentum throughout the industry as the new approach to commerce. But how exactly does it work and how quickly should your organization adopt this way of doing business? Our experts at Perficient Digital were engaged to help answer those questions in a recent Forrester report. The report, The New Commerce Revolution: Off With Their Heads (Or Not!), outlines how API-based architecture is defining headless commerce and explores the ways it can reduce friction between back-end commerce platforms and front-end content management systems (CMS).
Bringing Headless Commerce Capabilities to Our Clients
We’ve worked with clients across multiple industries to help achieve headless commerce. Our teams are equipped to build and deploy complex integrations between back- and front-end systems in a variety of formats, so platforms can seamlessly interact without limiting capabilities on either side.
This is best demonstrated by our work with a Fortune 500 manufacturing and engineering corporation, which provides products and services to industrial, commercial, and consumer markets. Our client has many products that have multiple variations and SKUs that make each part slightly different. Some complex products required deep integration to configurators and visual modelers to provide customers with a consistent experience for all types of products. Product data was being stored in multiple locations without governance and product management was suffering. Our client needed to streamline content creation and management while enabling product exploration and acquisition.
We created a headless architecture for all its diverse product and selling options. We used a new CMS platform with APIs that integrated with its existing commerce system to provide marketers with the ability to make every moment shoppable. The goal was to provide a seamless integration during the authoring process to enable marketing teams to provide customers with a consistent brand and shopping experience. The headless architecture allowed our client to provide its customers with an exceptional customer experience from landing and brand pages with shoppable products, to managing the product detail pages (PDP) and category list pages. As a result, our client was able to expand its product content, improve the user experience, and streamline internal processes.
To learn more about our approach to headless commerce, read our recent post, The Business Impacts of Headless vs. Traditional Commerce.