Digital Experience

Picture a young man in the 1940s heading west with his sights set on Hollywood. He arrives to little fanfare and struggles to find the fame and fortune he seeks. With a baby on the way, bills to pay, and slim prospects for breaking into the entertainment industry, he turns to St. Jude Thaddeus, the […]

Server-Side Order Confirmation Mbox: Unlocking Adobe Target Delivery APIs    In today’s marketplace, it’s important to not only stay ahead of competition, but also consumers. Being able to accurately anticipate the needs of your customers and offer relevant product recommendations provides personalized engagement and maximizes cross-sell and upsell conversions. If you’re using Adobe Target, you […]

Ally Armeson, the executive program director of Cybercrime Support Network, a nonprofit organization, says “Generative AI is evolving very quickly. Like any technology, generative AI can be misused or exploited for harmful purposes, so certainly regulation will be necessary as these generative AI tools continue to develop.” And before the regulations were imposed, the technology […]

This blog will discuss my experience attending the 2023 Workato Partner Delivery Bootcamp in Bangalore. This was the first time Workato has organized such an event for Strategic partners in India. As a Strategic Partner of Workato, Perficient was invited to join their event to discuss the roadmap, future statistics, and share strategies. It all […]

Introduction: A chatbot, often known as a bot, is a computer programme that replicates a human conversation, whether written or spoken, and can be a beneficial tool for automating interactions with users. Salesforce Einstein Chatbot is a chatting tool that is driven by Salesforce’s AI. This platform allows businesses to create and deploy chatbots in […]

Introduction: In today’s fast-paced business landscape, organizations rely heavily on efficient processes to ensure smooth operations and consistent growth. Salesforce, a leading customer relationship management (CRM) platform, empowers businesses with tools to automate and optimize their operations. One such tool is the Approval Process, a powerful feature that, when integrated with Salesforce Flows, can revolutionize […]

If you’ve been involved in even a few usability testing projects, you’ve likely seen how participants can get tripped up in seemingly unexpected ways. Over the years, it appeared to me that tests with B2B audiences seemed more likely to go off the rails. Even though we follow common research methods — such as creating […]

Introduction: Salesforce has provided an effective knowledge base tool called as Salesforce Knowledge which allows users to create and manage articles in Salesforce. With the help of Salesforce Knowledge feature one can write articles and share it securely anywhere and anytime it is needed. The Salesforce Knowledge Base is made up of knowledge articles, which […]

What is Generative AI? Generative Artificial Intelligence, or generative AI, is a categorical or descriptive term ascribed to algorithms using machine learning to create or “generate” new content. Generative AI ingests data and understands guidelines incredibly well. Therefore, businesses across industries are optimistic about the many ways it can help save them money and create […]

Content Management Systems and Templating In the past, I have worked with various Content Management Systems, including Drupal, which utilized the Twig templating engine to generate the HTML for web pages. Twig shares many features with HTL, the templating language used in Adobe Experience Manager (AEM). While working with Twig templates in conjunction with the […]

Most senior leadership today is at least partially focused on ensuring that their organizations culture, productivity, and employee engagement are keeping pace with the competition. Microsoft Viva has emerged as a cost-effective and tightly-integrated suite of tools that allows companies to provide pointed solutions for many employee experience challenges. However, creating change in the employee […]

Product information management (PIM) is a crucial aspect for those in the business of selling. It serves as a central hub for all relevant parties. Developing an efficient product management plan and recognizing the significance of outlining product use cases are crucial aspects for achieving success. The key is to create a comprehensive strategy. Collaborating […]