Distributors sit between their customers and the manufacturers they work with, and creating an excellent journey for both sides can be complex. Additionally, as more manufacturers make the shift to selling directly to the end customer, it’s important for distributors to remain a valuable asset for both parties and use their position as the middleman […]
Digital Experience
New ACS AEM Commons Contribution: Tag Reports
Tags are one of the most powerful features of Adobe Experience Manager (AEM), using tags content authors and asset managers can create secondary taxonomy associations between content. The challenge with many AEM installations is that tag taxonomies tend to grow over time, especially if ad-hoc tags are enabled. AEM’s Tag Administration console allows Taxonomy Managers […]
Building a Better Buyer Journey in Manufacturing
The B2B buying journey is more complicated than the B2C buying journey; there are more decision makers involved, and the entire process is less linear. Nevertheless, buyers have come to expect the same elevated experiences in their B2B buying journey as they do in their B2C experience. So how can you as a manufacturer continue […]
Behind the Scenes of Implementing Financial Services Cloud
Implementing New Tech for Financial Services The financial services industry has a few extra things to look out for when implementing new technology than other organizations. Between evolving regulations and compliance requirements, having a tool that can grow with you is increasingly important, especially when everything seems to be moving to the cloud. Creating an […]
Building Your WebSphere V9 Roadmap for Retail
When news broke that HCL had acquired several IBM products, including the infamous WebSphere Commerce, many were left wondering how the platform would change. However, the general focus of WebSphere Commerce Version 9 (V9) is not set to shift, but rather, HCL plans to enhance the features of V9 to enable commerce players to enhance […]
Motivation is Key: A Q&A on Digital Strategy and Retail
Kimberly Williams-Czopek recently joined Perficient Digital as a director within our Digital Strategy group, bringing decades of retail and digital strategy experience with her. We sat down with Kim to talk about her experiences in the retail industry, her advice for shaping an effective digital strategy, and her reaction to being named “Retail Innovator of […]
Personalization: How Individualization is the New Bar for Relevance
Brendan Witcher, VP and Principal Analyst from Forrester talked about relevance and individuality as the key to personalization. He went into depth on how individualization is the new bar for relevance. The digital buyer is mythical. In fact, buyers experience brands in digital and real-life experience. You can no longer compare yourself to your competitor, […]
The Future of AI-Powered Service with Coveo for Salesforce
Neil Kostecki, a Senior Product manager with Coveo, spoke about how Coveo is powering customer service with AI-Powered Service. Coveo for Salesforce is a specialized version of Coveo’s search and knowledge intelligence platform that integrates directly into Salesforce Service Cloud. This product allows service agents to quickly find knowledge articles relevant to satisfying a customer’s […]
From Search to AI-Powered Relevance with Coveo
At Coveo Impact 2019, Vincent Bernard from Coveo presented about the use of Coveo Cloud to maximize the value of relevance on a website. 3 Main Ingredients for a Good Search Experience Vincent described three main ingredients or best practices for web site search that all work together: Machine Learning Query Suggest – not just […]
Coveo Impact 2019 – Relevance is rising and driving experiences
Louis Tetu, Chairman, and CEO of Coveo kicked off Coveo Impact 2019, which is their annual conference. Louis started by claiming that being “digital” is not enough. Companies need to transform to be more Relevant. An irrelevant experience will cause people to look elsewhere, because 76% of consumers are willing to switch to a better […]
Going Multilingual in Sitecore
Welcome to Going Multilingual in Sitecore. I had the opportunity to help one of our clients add mulitlanguage capabilities to their Sitecore website. I had a hard time finding a simple guide that walked me through the process, so I documented my journey and am sharing here. Sitecore has the native capability to present content […]
Empowering Sales Teams in a Digital World
On June 28, I will be speaking at IRCE, the commerce industry’s biggest and most influential annual event. Sharing the stage with our client, Geriatric Medical, I’ll explore how B2B businesses can use technology to empower their sales teams and transition their operation into the digital world. In an age of eCommerce, the modern B2B […]