Experience Management

Today we are introducing our Customer Experience Capabilities Model. This model shows a different view of our CX Platform Framework that we published in a July 2018 blog post Why you need a CX Platform Framework.  Our CX Capabilities Model is shown in the picture below and can be used for a variety of purposes.  […]

It’s the beginning of the year and there is no shortage of “Top Digital Trends” articles describing all the ways organizations need to be heads up to the next big thing in digital if they don’t want their expenses to increase and profits shrink. These articles are full of valuable information. Some of it may […]

I recently traveled out of town and upon landing back in Atlanta, the captain came over the PA system to announce the weather. I was not excited to hear that the temperature outside was much colder than the place I had just arrived from. I quickly opened my Nest app on my phone and turned […]

I’m proud to announce the release of AEM DataLayer version 0.3.0, my award winning library for programmatically generating digital marketing DataLayers in Adobe Experience Manager. This version includes: Support for AEM 6.4 and 6.5 (beta) Improved (and less verbose) logging Changing from Gson to Johnzon for JSON Serialization For more details on using the AEM […]

We’re locking down the AEM Dispatcher as we continue in the series, Mastering the AEM Dispatcher. In this post, we’ll discuss gotchas with Sling Servlets and the AEM Dispatcher and a tool to scan your Dispatcher for common security issues. The AEM Dispatcher is not just a caching engine and load balancer is the first […]

Page speed is essential when it comes to SEO and user experience. Users expect pages to load quickly and if they don’t, they’re quick to click the “back” button. For eCommerce pages, a difference of a few seconds in load time can mean a loss of millions of dollars in revenue. Check out our recent […]

The cornerstone of your brand’s digital presence is its website. Successfully building a website to market your brand requires coordination with multiple teams and different solutions to deliver a cohesive experience. In this video, we discuss strategies for building a world-class marketing website using the Adobe Experience Cloud platform.

Page speed has a direct impact on user experience, and even the smallest change in load speed can affect revenue. It’s important to know how your page is performing, and Google provides two tools that can help. Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our […]

Imagine that your ecommerce company’s product information and data is spread out and recorded on multiple systems. Some is recorded in your ERP system, while the rest is living in spreadsheets, online, or on other operating platforms. How is it possible to accurately analyze or measure important performance metrics, maintain up-to-date product information, keep internal […]

In a time where technology is constantly evolving, it can seem that personal connection is becoming more difficult to achieve, especially between company and customer. Consumers are more connected than ever, and as a result, more aware of where they take their business. They’re not only looking at the value of the service they’re receiving, but […]

At Sitecore Symposium 2018, Linda Baker and Christina Deno from Wyanoke Group and Healio.com talked about how they used natural language processing, semantic tagging and machine learning to enhance the medical content that their company produces. Wyanoke Group provides education and communication services to the healthcare industry.  Healio.com is a clinical news, information and education […]

Today at the Sitecore Symposium Opening Session we were treated to several amazing customer stories and even some great information about Sitecore! First, let’s talk about the Symposium itself.  We are in Orlando, Florida hoping that Hurricane Michael bypasses the city where 3,000 attendees from 53 countries are attending over 100 sessions. The theme this […]