Customer Experience

Welcome to the next installment of our Mobile Apps Accessibility Series! In this segment, we’ll explore the critical importance of feedback and error handling mechanisms in creating accessible and user-friendly mobile apps. Let’s delve into why effective feedback and error handling matter and how they can significantly enhance the accessibility of your app. Why Feedback […]

For medical device companies, building loyalty among nurses is a key element in driving growth. In this post, we’ll look at four loyalty builders for the nursing population. These loyalty builders are designed to engage and drive relationships among this critical stakeholder group. Nursing is the most trusted profession in the U.S. In fact, 78% […]

Imagine this: You are a marketer at a medical device organization. Your products are cutting-edge, innovative, and best-in-class. It’s every marketer’s dream. But here is the big question: Is the experience your digital product catalog delivers as innovative as your products?   Often, the answer is “No,” and that’s not surprising. Many of us remember the […]

 How AI and Automation are Changing the Retail Game As the digital landscape continues to evolve, retailers are increasingly turning to AI and automation to gain a competitive edge. Forrester interviewed Perficient for its recent report The Forrester Tech Tide™: Retail AI And Automation, Q1 2024 , and listed Perficient among sample vendors for Digital Experience Optimization. According to […]

In the pursuit of inclusivity, the realm of universal design constantly evolves, seeking innovative solutions to accommodate diverse needs. One such frontier is the integration of multi-modal interfaces—a revolutionary approach that recognizes and caters to various modes of interaction. This blog post explores the transformative potential of multi-modal interfaces in achieving a more universally designed […]

Like many of you, I sat down recently to take in the 58th Super Bowl. Having no teams in the game, I was largely there for the commercials — and, sure, for the Taylor Swift sightings. And, to those ends, I was pretty satisfied. I absolutely loved CeraVe’s Michael Cera commercial. And Ben, Matt, Tom, […]

Overcoming Healthcare’s Mountain of Mistrust, our series on building trust among healthcare consumers, has reached its conclusion as we turn our focus on medical device companies.  The analytics and opinion-polling firm Gallup has found a decline in Americans’ trust in many institutions and industries, and the healthcare and life sciences spaces are no different. Building […]

Computer Science, Data Science, Journey Science.     Computer Science: The Here and Now In the beginning, Computer Science was abstract. The theoretical concepts of Boole, Turing, Babbage, and Lovelace quickly gave way to real-life innovations. Their focus was ambitious but simple: Change the world by making our lives more efficient and less error-prone, relying […]

Welcome back to our Universal Design Principle Series! In this edition, we explore the principle of “Tolerance for Error,” a critical element in creating designs that minimize hazards and adverse consequences of accidental or unintended actions. Join us as we uncover the significance of building fail-safe solutions that accommodate users and enhance overall accessibility. Understanding […]

Justin Racine, Principal of Unified Commerce recently attended the National Retail Federation’s (NRF) Big Show in New York City. Every year, NRF brings industry leaders and innovators together to dive into the latest trends and technologies shaping the future of retail. This year the show brought together more than 40,000 people and showcased insights from […]

A few weeks back, I wrote about key trends that would impact the medical device world in 2024. This time around, I’m going to be counting down some 2024 resolutions for medical device marketers. In most organizations, nobody is closer to consumer audiences as the marketing team, and that is no different in the med […]

Optimizely CMS comes with a package called Episerver.Forms that enables you to incorporate easy to build forms within a CMS website. There is a built in form container that supports standard built in form elements like input fields, checkboxes, radio buttons, select lists, buttons etc. And just like any other feature, Episerver Forms also come […]