Optimizely

Perficient colleagues within our award-winning Optimizely team bring years of experience and vast knowledge to the practice and our clients. We’re proud to announce that recently two of our colleagues have been named 2023 Optimizely MVPs. Below is a deeper look into John Dymond’s past four years at Perficient and his role as a director […]

When you upload a media file to a specific location, if the file is already existed, you will be noticed by a warning: You can either choose “Skip this File” to ignore the replacement, or hit “Replace File” to replace the old existing file. The issue Assuming that you have to replace 2 existing images, […]

It’s a story as old as time. You work hard to build a great site. You have all the right properties – with descriptive names – that the content authors recognize and know how to use. Everything is going according to plan. The site is good. Life is good. The client is happy. Then BAM! […]

One week ago, Optimizely and Perficient worked together to organize a roadshow event in Atlanta.  It was an afternoon of good information, discussion, and networking.  For those of you who did not get a chance to attend, here is a summary of why these events are so important for the community.  More importantly … why […]

Google’s announcement of the upcoming retirement of their Optimize A/B testing product took me by surprise. In my mind’s eye I still see experimentation as shiny and exciting technology. I’ll blame this on the finesse of leading software providers, who have adeptly added sophisticated testing and personalization capabilities over the years, right in line with […]

Optimizely Content Delivery API To build Optimizely pages and blocks on a website, we use C# MVC razor helpers in the Optimizely Content Management System (CMS). Now, we can utilize CMS in a headless manner using the Optimizely Content Delivery API, meaning that all pages and blocks are produced by reading JSON data returned from […]

We are ecstatic to announce that two Perficient colleagues have been honored as Optimizely Most Valuable Professionals (OMVP). Huge congratulations to David Lewis and John Dymond! David and John are two of only eight total individuals selected as OMVPs in 2023. Perficient now boasts six of the 89 total OMVPs worldwide! Optimizely MVP Program In […]

In today’s saturated world of marketing data, the customer remains at the centre of what marketers do. Chief Marketing Officers (CMOs) often face higher expectations from their management and customers regarding personalizing marketing data for optimizing the marketing dollar. Fact Check! According to a Forbes Insights and Epsilon survey, 81% of marketers said they face […]

By now, a lot of us have already participated in one or more Optimizely CMS 12 upgrade projects. The others are still evaluating whether they should do it now or wait some more. Regardless of when you do it, there will definitely be some unique upgrade challenges you will come across, as I and many […]

If you are a Google Optimize customer, then September 30th is an important date for your organization. Google  Optimize and Optimize 360 will no longer be available after this date. Businesses that rely on Google Optimize will have to find a new solution and should start researching alternatives. Optimizely, the leader in experimentation, is the […]

If you’re reading this, you’ve come across a need that nearly all Opti developers encounter in their careers; You need to correctly display a vector image format (SVGs and the like). The <IMG> tag just isn’t going to cut it anymore. Posts like this are a right-of-passage for Opti bloggers. “So,” you think, “if there […]

In part 1 of this series, we examined some considerations when looking to upgrade your Content Cloud instance to V12.  If you are reading this post, you have likely made up your mind it is something you want to do.  The #1 difficulty you will encounter in discussing with your stakeholders is cost.  Whether this […]