Adobe

Hey, friend! This is April Deibert and Sam Schwarz with the Marketo Team, a part of the Digital Marketing Solutions Practice here at Perficient. Over the past year, we’ve worked on some cool client projects where we used our Marketo REST API skills creatively. We thought you might appreciate learning more. If any of these […]

Overview This article explains how to use a Jenkins job and shell script to activate and deactivate various pages or paths in AEM. Once you have done creating or modifying your page next step is to make that page publish. Then again, navigate to that page’s correct path in the Website Console, then right-click the […]

If you follow the customer experience or marketing technology market with any regularity, you’ll notice platform vendors are always releasing newer versions of their systems. Sometimes those releases are very incremental changes such as small updates or fixes. However, major new features and capabilities are sometimes put into the market that will shake up the […]

This past week Garett Meznarich, Marketo practice director at Perficient, got to sit down and hear from Brandon Ratliff, digital marketing operations leader at Qualcomm and Kalie Nitzsche, Marketo sales manager at Adobe, to discuss lessons learned throughout their digital experience build-out with Adobe Marketo. Post webinar we were able to further digest some of […]

Purposeful duplicates can be very difficult to work with and is not recommended for any Marketo instance. However, there are some reasons that one may choose to use a purposeful duplicate strategy. Maybe there is a need to separate by type of form submissions or to designate what kind of product that the person is […]

There’s a perception (among some) in the marketing community that campaigns and tactics should be strategized and executed differently whether your organization focuses on B2B or B2C audiences. Contrary to this belief, results published in a recent Forrester study indicate that B2B-focused organizations need to let go of this idea. Buying journey interactions have soared […]

These days more and more people are turning toward mobile phones for their internet consumption. In fact, as of the last quarter of 2021, about 54% of all global web traffic comes from mobile devices and it is only going to go up from there. Because of this upward trend in mobile internet usage more […]

On International Women’s Day, Perficient and Adobe celebrated by co-hosting our annual Women in Digital panel with a group of accomplished digital leaders (who happen to be women) where we discussed topics ranging from career paths to prioritizing the next wave of business strategies to leadership approaches in hybrid work environments. Read the recap. At […]

A new year is often a great time to examine your program structures from the previous year and look for ways to gain efficiencies and consistency in your build structure and production processes. Any time you can gain efficiencies within your processes and eliminate the possibility for errors simultaneously, you should. Tokens are an excellent […]

On International Women’s Day, we recently recognized and celebrated women around the world. In honor of this day, Perficient and Adobe collaborated to host the sixth annual Women in Digital panel. While this event typically coincides with Adobe Summit, we were delighted to host 170 people during the live virtual event. (If you weren’t able […]

Better Lead Scoring = Better Conversations Show me a sales team that has the spare time to decipher ambiguous MQLs worthy of attention, and I’ll show you a double rainbow. Can it happen? Yes. Does it happen often? Hardly. Insert: Adobe Marketo Engage lead scoring that goes beyond a basic configuration. When it comes to […]

Adobe Summit is just around the corner, and I’m excited. As someone who has used Marketo for nearly a decade, you may wonder why I still get excited for Adobe Summit every year. To put it simply, those golden nuggets. There are so many different aspects to Marketo Engage, how to set up campaigns, evolving […]