Even a few years ago, I would have told you that there is no place in healthcare for open source technologies like Drupal. The marketing technology within healthcare has largely been dominated by Microsoft-enabled technologies and proprietary systems supported by a single company. However, Drupal has become a key tool in the toolbox of healthcare […]
Acquia
Growing Healthcare and Digital Marketing Expertise with Acquisition of MedTouch
We are thrilled to announce that we are expanding our capabilities in digital health solutions with the acquisition of MedTouch. MedTouch is an award-winning $13 million annual revenue digital healthcare marketing and technology consulting firm. The imperative to provide customers with thoughtfully designed and effective digital experiences is at a high right now for healthcare […]
HIPAA + Healthcare Marketing: How to Protect both Yourself and Patients’ PHI
According to the U.S. Department of Health and Human Services (HHS), more than 45 million people have had their personal health information (PHI) accessed in the last two years due to data breaches. That’s a staggering statistic; however because HHS doesn’t post information about breaches that affect fewer than 500 individuals, the true scope of […]
Why Open Source CMS Like Drupal Can Work for Healthcare
Healthcare organizations traditionally have turned up their collective noses at open source content management system (CMS) software, citing internal policies and concerns about security and support. Rather, they’ve long preferred CMS solutions that can be licensed for their own and that have been developed by a single company, even if that single company is quite […]