This post builds on our original GenStudio for Performance Marketing in 5 Minutes overview. In that post, we explored what GenStudio is, how to get started, and where it fits in the content creation process. Since then, we’ve continued testing GenStudio and tracking its evolution. Here’s what we’ve learned—and what’s new. Real-World Use Cases for […]
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ChatGPT vs Microsoft Copilot: Solving Node & Sitecore Issues
In today’s world of AI-powered development tools, ChatGPT and Microsoft Copilot are often compared side by side. Both promise to make coding easier, debugging faster, and problem-solving more efficient. But when it comes to solving real-world enterprise issues, the difference in their effectiveness becomes clear. Recently, I faced a practical challenge while working with Sitecore […]
For Manufacturing Leaders: Rethink Aftermarket Service with AI at Dreamforce
The future of service isn’t reactive; it’s intelligent, predictive, and AI-powered. At Dreamforce 2025, join Perficient and Salesforce for a roundtable built for manufacturing leaders looking to modernize their service strategy. If you’re responsible for uptime, field service, or asset performance, this session is for you. Take part in a focused, 40-person discussion where […]
How Adobe is Powering the Future of Digital Experiences With AI
As digital experience platforms (DXPs) evolve, Adobe continues to lead the way in embedding artificial intelligence to help organizations deliver more personalized, efficient, and scalable customer experiences. Forrester’s report, The Impact of AI on Digital Experience Platforms, explores how vendors like Adobe are integrating agentic AI and generative AI (GenAI) to streamline experience operations and empower […]
What is Microsoft Copilot?
Microsoft Copilot is an AI-powered assistant embedded across the Microsoft 365 ecosystem, designed to enhance productivity, streamline workflows, and empower users with intelligent automation. Built on Large Language Models (LLMs) like GPT-4 and GPT-5, and tightly integrated with Microsoft Graph, Copilot transforms how professionals interact with tools like Word, Excel, PowerPoint, Outlook, and Teams. Microsoft […]
Perficient Earns Adobe’s Real-time CDP Specialization
We’re proud to announce that we’ve earned our 8th Adobe specialization in Adobe’s Real-time Customer Data Platform. This milestone reflects our continued commitment to delivering exceptional digital experiences and deepens our already robust Adobe partnership. View our other specializations in the Adobe partner directory. What is Adobe’s Real-time CDP? Real-time Customer Data Platform is a powerful solution […]
Championing Innovation as a Newly Named Databricks Champion
At Perficient, we believe that championing innovation begins with the bold leaders who live it every day. Today, we’re proud to recognize Madhu Mohan Kommu, a key driver in our Databricks Center of Excellence (CoE), for being named a Databricks Champion, one of the most coveted recognitions in the Databricks ecosystem. This honor represents more […]
Optimizely Mission Control – Part III
In this article, we will cover all the remaining actions available in Mission Control. Base Code Deploy The Optimizely team continuously improves the platform by introducing new features and releasing updated versions. To take advantage of these enhancements and bug fixes, projects must be upgraded to the latest version. After upgrading the project, it needs […]
Breaking Down Barriers: How FSC Solves Financial Services’ Biggest Challenges
The financial services industry is undergoing significant change. While there’s real opportunity for growth and innovation, firms also face tough challenges, like disconnected data systems, the complexities of adopting AI effectively, and increasing pressure to retain customers. As 2025 wraps up, one thing is becoming clear: outdated technology and fragmented data strategies are making it […]
Winning the Next-Gen Investor: Preparing for the Great Wealth Transfer
The financial services industry stands at the edge of the largest wealth transfer in history. Over the coming decades, an estimated $124 trillion will shift from Baby Boomers to their heirs, primarily Gen X, Millennials, and eventually Gen Z. This generational shift brings both complexity and opportunity. Firms that take time to understand the evolving expectations of […]
Why Oracle Fusion AI is the Smart Manufacturing Equalizer — and How Perficient Helps You Win
My 30-year technology career has taught me many things…and one big thing: the companies that treat technology as a cost center are the ones that get blindsided. In manufacturing, that blindside is already here — and it’s wearing the name tag “AI.” For decades, manufacturers have been locked into rigid systems, long upgrade cycles, and […]
Why It’s Time to Move from SharePoint On-Premises to SharePoint Online
In today’s fast-paced digital workplace, agility, scalability, and collaboration aren’t just nice to have—they’re business-critical. If your organization is still on Microsoft SharePoint On-Premises, now is the time to make the move to SharePoint Online. Here’s why this isn’t just a technology upgrade—it’s a strategic leap forward. 1. Work Anywhere, Without Barriers SharePoint Online empowers […]