How to Choose the Right Marketing Automation Platform Today’s marketers are under more pressure than ever: deliver highly personalized customer experiences, drive revenue growth, and do it all with fewer resources. Marketing automation platforms promise to help. At a first glance, Salesforce Marketing Cloud Engagement and Oracle Eloqua seem similar. But look closer, and key […]
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Part 2 – Marketing Cloud Personalization and Mobile Apps: Tracking Items
In the first part of this series, we covered how to connect a mobile app to Marketing Cloud Personalization using Salesforce’s Mobile SDK. In this post, we’ll explore how to send catalog items from the mobile app to your dataset. What’s new on the DemoApp? Since the last post, I made some changes in the […]
Mastering Mixed DML Operations in Apex
Salesforce Apex is a versatile programming language that empowers developers to automate processes, customize functionalities, and build dynamic applications. However, while working with Apex, developers often encounter a common hurdle: Mixed DML Operations. This restriction can be frustrating if not understood properly. In this blog, we’ll explore what Mixed DML Operations are, why they occur, […]
AI-First Transformation Strategy Unfolds at the 3M Open
Perficient Leads with Strategy at the 3M Open AI may dominate the executive agenda—but for many organizations, it’s failing to deliver real transformation. While 84% of CIOs list AI as a top business priority, just 11% have achieved full-scale adoption, and only 12% of employees feel properly trained. The result? AI initiatives stall, internal skepticism […]
Exploring Lakebase: Databricks’ Next-Gen AI-Native OLTP Database
Lakebase is Databricks‘ OLTP database and the latest member of its ML/AI offering. Databricks has incorporated various components to support its AI platform, including data components. The Feature Store has been available for some time as a governed, centralized repository that manages machine learning features throughout their lifecycle. Mosaic AI Vector Search is a vector […]
Martech is Exploding – Where Does Sitecore Fit In?
I remember using a slide in a presentation around a Sitecore implementation I was working on ~7 years ago. It showed something to the effect of the Martech ecosystem 10 years prior to this and how much it had exploded during that time frame (so basically highlighting the growth in Martech between ~2008-2018). Fast forward […]
Unlocking AI-First Strategy at Agentforce World Tour Boston
We’re heading to Agentforce World Tour Boston to connect, learn, and talk AI-first strategy. As the momentum around generative AI grows, so does the urgency to act. Companies across healthcare, life sciences, and financial services are under pressure to operationalize it without adding risk or complexity. If you’re joining us in Boston, here’s what you […]
Agentforce Release Event: See What’s New for AI
Salesforce is about to launch Agentforce 3.0, and it marks a major leap forward in how enterprises manage a hybrid workforce of humans and AI agents. The platform is designed to help organizations scale digital labor with more visibility, more flexibility, and more trusted AI performance. Launching June 23 on Salesforce+, Agentforce 3.0 introduces: A […]
Building Smarter APIs with OpenAPI, AWS Bedrock & SageMaker Studio in Drupal 10
As AI continues to reshape how we build digital experiences, combining cloud-based AI services with modern CMS platforms like Drupal is becoming the new normal. Whether you’re looking to power up content generation, provide smart recommendations, or summarize long-form text — this blog walks you through using OpenAPI, AWS Bedrock, and Amazon SageMaker Studio in […]
Your Marketing Automation Platform Evaluation Guide
The Great Marketing Evolution Marketing today is no longer about sending the right message—it’s about delivering that message at the right moment. Customers expect brands to anticipate their needs, adapt quickly, and deliver personalized experiences without feeling intrusive. The companies that succeed? They’re not guessing. They’re using data and automation to stay ahead. But making […]
Angular Signals State Management
Angular Signals State Management is a new, built-in approach that simplifies state handling in Angular. Unlike RxJS or NgRx, Signals offer an intuitive, reactive, and efficient way to manage state with automatic dependency tracking and reduced re-renders. What Are Signals in Angular? Signals in Angular represent a new reactivity model that allows you to track […]
Integrate Coveo Atomic CLI-Based Hosted Search Page into Adobe Experience Manager (AEM)
Getting Started with Coveo Atomic CLI This section explains how to install, configure, and deploy a Coveo Atomic project using the Coveo CLI Install the CLI To get started, install the Coveo CLI globally with npm: npm install -g @coveo/cli To ensure you’re always using the latest version, update it anytime with: npm update -g […]