News

It’s well known that patients’ day-to-day behavior greatly impacts their health outcomes. Yet one of the most common, impactful interventions for better health – the consistent use of prescribed medications – is met with striking shortfalls. Progressive health insurance organizations recognize this gap coupled with member expectations for digital connectedness: interactions that simplify day-to-day tasks, […]

Previously, I discussed what impact 5G will have on banking. The next post in this series describes what 5G is. 5G stands for fifth-generation wireless service. It’s a new way of encoding data through the air that’s more efficient than previous generations. 1G was analog cellular. 2G technologies were the first generation of digital cellular […]

Any researcher who focuses on understanding human behavior will tell you that most people report that they would do something or they would want something, but in practice they demonstrated dramatically different desires and actions. That’s what makes predicting how customer behaviors will change after COVID-19 so difficult. One source of truth we can reference […]

Yesterday I noticed this little gem in my LinkedIn feed, courtesy of author Mark Metry: There is, of course, a bit of wry humor behind it. But there’s also a great deal of truth – and a serious reality – particularly for manufacturers. According to a March 2020 survey by the National Association of Manufacturers […]

In recent days, many articles have been published about how banks are challenged with processing loan applications that are submitted in response to the government’s Paycheck Protection Program (PPP), which, according to the Small Business Administration (SBA), “authorizes up to $349 billion in forgivable loans to small businesses to pay their employees during the COVID-19 […]

While healthcare marketing efforts are devoted  to coronavirus pandemic, your messaging and outreach strategies can’t come to a halt during the current crisis. This post will explore how you should change your strategy during the time of COVID-19 and how you make use of your existing communications toolbox. Communications Changes to Adapt to the Coronavirus […]

Microsoft has turned traditional enterprise content management on its head with its announcement of Project Cortex. Project Cortex uses advanced artificial intelligence to harness collective knowledge from across the enterprise and automatically organize it into shared topics like projects, products, processes, and customers. Using AI, Cortex creates a knowledge network based on relationships among topics, […]

Perficient is proud to help our clients provide elevated customer experiences and improve business processes, so it’s great when the work we do for our clients is recognized by leading industry experts. We’re excited to announce that the new B2C site we built for Benchmade Knives was named Best Consumer Goods Website by the Internet […]

Digital transformation in the financial services industry is about what banks can, and should, be doing to plan and prepare for the future. And if you’re preparing for the future, it’s essential to know that 5G cell service and the smartphone of the future will have a significant impact on banks and their digital transformation […]

This first week of April, if you are a hospital system, you are likely in the process of moving all available visits to virtual care; with in-person interactions limited due to the coronavirus crisis, virtual care is now the only way to get most patients the care they need. Moreover, it’s an important time to […]

Change is inevitable. Sometimes the change is by our own accord, and other times change is thrust upon us. The current COVID-19 pandemic uncovered many challenges organizations have with enabling and supporting remote work. While how we work—how we collaborate and communicate, in particular—has changed significantly, companies that didn’t already have the tools in place […]

We are now in the midst of unprecedented business upheaval and there is no shortage of recommendations and guidance on how companies should respond to the COVID-19 outbreak. But who is looking at the core elements of your operating model and what they will look like when this significant disruption abates? As we know, the […]