Retail

Shipping address is a very important data point in online shopping, which is why improving the shopping cart experience with an address autocomplete feature is becoming more common on ecommerce websites. Adding the Google Places Autocomplete API to your online store’s checkout workflow can increase conversion rates, decrease abandoned shopping carts, and result in 20% […]

In our previous posts, we discussed the increasing popularity of curbside pickup and click and collect as a retail channel and demoed a pickup solution powered by Twilio Flex, Twilio’s cloud-based contact center platform. Twilio’s powerful platform can also be used to create a curbside pickup operation where customers, workers, and supervisors all interact via […]

In our last post, we talked about how curbside pickup or “click and collect” is expected to remain a popular channel for retailers to connect with their customers in a post-COVID-19 environment. Using SMS and Twilio Flex, Twilio’s contact center platform, retailers can quickly adapt to the increasing demand for contactless store pickups. We have […]

Before the COVID-19 pandemic, retailers were already seeing enthusiasm from customers for more convenient ways to interact during the purchasing process. While some retailers have offered limited order pickup options for some time, this was often limited to certain verticals or a small sub-set of products. In the past few years, retail innovations such as […]

Speed is an important aspect of any website’s performance. Currently, there is a need for a solution to improve the upload speed of pages on ecommerce website. To address this, we created an elegant solution using asp.net MVC and C# language implemented (by removing the white space in our generated HTML) on the client of […]

Perficient is proud to help our clients provide elevated customer experiences and improve business processes, so it’s great when the work we do for our clients is recognized by leading industry experts. We’re excited to announce that the new B2C site we built for Benchmade Knives was named Best Consumer Goods Website by the Internet […]

Some business disruptions can be planned for— material shortages, natural disasters, compliance or fulfillment roadblocks. But what about the obstacles we don’t see coming? The impact of the COVID-19 pandemic has touched nearly every business in the world in some way or another, and in the face of such an unprecedented global crisis, many are […]

In the midst of COVID-19, we as individuals are faced with personal challenges, including keeping ourselves and our families safe. For businesses, and especially retailers, the challenges continue as you look to support the struggling economy and maintain sales while in-store traffic is significantly reduced. To remain agile during this time – and during any […]

As the COVID-19 outbreak continues to spread, we are seeing brick-and-mortar hours change and doors closing for a period of days and weeks. The retail and restaurant industries have been hit hard in particular, and it will likely get worse. Only time will tell. Fortunately, though, consumers can still engage with their favorite brands. In […]

As we approach the holidays, I’m reminded of Charles Dickens’ A Christmas Carol, and how Ebenezer Scrooge came to see the light after three ghosts showed him the impact his actions had on himself and those around him, and how he could save his soul and improve the lives of others if he changed his […]

Building customer satisfaction is crucial to winning satisfied, loyal, long-term customers. Customers appreciate when merchants remember them by name, or make recommendations based on their interests and past interactions. This gets tricky in eCommerce. People will “window shop” or browse leisurely for an hour in a store, but online customers who know exactly what they’re […]

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Technology is infused in every part of our lives and is only becoming […]