Industries

If there’s one thing healthcare marketers need more of, it’s time. Your day is most likely taken up with monitoring campaigns, analyzing metrics of your digital marketing, adjusting strategies and, of course, meetings. But it’s a simple fact: Healthcare blogs provide significant opportunities to connect with your audience and drive conversions. If your healthcare organization […]

Recently, I went to have lunch with a service technician friend at a Ford dealership. When I got to the service area, he was sitting in a Ford Explorer and had a computer out running diagnostics. This struck me as so much different from the job I remembered him doing when we were in high […]

More than half of physicians reported feeling burned out in the past year according to Medscape. And nearly one in four physicians reported feeling depressed. Even more troubling: these are the highest percentages reported in five years. As our experts explored in discussions for a 2022 Forrester report, Ease The Nursing Shortage By Triaging And […]

Dreamforce has come and gone, and our team proudly attended this year’s conference for a front-row seat to hear Salesforce’s latest innovations. These announcements ranged from AI-centric innovations to new Data Cloud features and everything in between. Takeaways from Dreamforce 2023 With a highly skilled team of Salesforce consultants and developers with Healthcare and Life […]

Our global colleagues bring an unmatched level of dedication, passion, and drive to every project and deliverable. Through Perficient’s industry expertise in healthcare, we can make a difference for patients, care teams, and their families. Healthcare organizations play an integral role in providing equitable access to care options, and Perficient is uniquely positioned to equip […]

The world’s largest gathering of insurance innovation, InsureTech Connect (ITC), is right around the corner. And our team of industry experts is excited to connect, collaborate, and address the most pressing business needs of national and regional carriers. Following last year’s conference, Perficient Insurance Principal Brian Bell shared three key takeaways from the 2022 event: […]

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou, poet and writer I use the above quote when teaching clients about the best practices of effective web writing for healthcare. It’s a good gut check for […]

Today, millennials represent 32% of the automotive market shoppers, and by 2030, that number will increase to 50%. Soon, half of all automotive shoppers are folks who have depended on computers for most of their lives. Because of this huge shift, millennials are not likely to respond to the same marketing strategies used to target […]

This month, the Federal Deposit Insurance Corporation (FDIC) launches it new Banker Engagement Site (BES) through FDICconnect. Already reviewed by Perficient, BES provides a secure and efficient portal to exchange documents, information, and communications for consumer compliance and Community Reinvestment Act (CRA) examinations. Specifically, BES provides a financial institution’s authorized users the ability to communicate […]

Aging populations and staff burnout combine to create a perfect storm for the U.S. healthcare staffing shortage The global population is top-heavy with more than 1 in every 6 Americans falling in the 65 or older age range (AARP, 2023). As the population ages and we see a continued increase in patients with more than […]

For many, the idea of AI in the automotive industry brought up images of autonomous (self-driving) vehicles. These vehicles are certainly one of the more visible applications of the technology, but there is so much more behind the scenes and under the proverbial hood. AI and automation have become essential in the design and production […]

Just before Labor Day, the federal banking regulators – The Office of the Comptroller of the Currency (OCC), the Board of Governors of the Federal Reserve System (Fed), and the Federal Deposit Insurance Corporation (FDIC) – labored to issue a proposed rule for comment that would require require certain financial institutions to issue and maintain […]