In recent years, the Consumer Financial Protection Bureau (CFPB) has significantly broadened its oversight, extending beyond major banks to address concerns in various industries, such as payday loan providers, credit reporting agencies, and most recently, the medical debt collection sector. The CFPB’s Dynamic Approach The CFPB’s modus operandi often involves proactively addressing potential issues through […]
Life Sciences
The Marketer’s Checklist for Creating AI Experiences in Medical Device Marketing
If there is one thing marketers across the world have in common right now, it’s using artificial intelligence (AI) as part of their digital experience. With the emergence of tools such as ChatGPT and DALL-E 2, to name just a few, AI is becoming more commonplace by the day. And it’s giving marketers endless inspiration […]
How Process Mining Accelerates Efficiency for Highly Regulated, Customer-Obsessed Industries
This blog was co-authored by Carl Aridas and Joel Thimsen. In the dynamic environment of highly regulated industries like healthcare and financial services, leaders often balance competing goals to delight customers while cutting costs. This has challenged many organizations to better optimize and intelligently automate business processes and experiences. According to The Forrester Wave™: Process […]
Salesforce Marketing Cloud Revolutionizes Medical Device Communication and Enhances Patient Outcomes
In today’s ever-evolving healthcare landscape, patients frequently depend on medical devices to monitor their health, improve their quality of life, and manage chronic conditions. Effective communication plays a pivotal role in ensuring patients understand how to use their devices, stay informed about updates and maintain a healthy lifestyle. Salesforce Marketing Cloud offers a powerful solution […]
Unpacking Business Transformation in Healthcare and Life Sciences
In our previous article, we illuminated the significance of business transformation for life sciences and healthcare organizations (LS/HCOs). We delved into the anticipated value and pivotal roles these initiatives play in shaping a modern healthcare environment. Today, we unpack the steps LS/HCOs can take to actualize business transformation and the inherent challenges they might grapple […]
Why Content Is the Key to Opening Healthcare’s Digital Front Door – Part 3: Medical Devices
This is the third and final part of our series in which we’re discussing healthcare’s digital front door — the technologies and strategies you use to engage with consumers throughout their journeys. By now, you are getting the idea that a cohesive content strategy is key for consumers to open your digital front door and […]
Perficient Awarded for Best Digital Leadership in Health Equity, Diversity and Inclusion
Perficient is pleased to announce that our work in health equity, diversity and inclusion has gained recognition in the 2023 eHealthcare Leadership Awards. Our work in the healthcare industry emphasizes the importance of a well-planned and executed strategy for addressing health equity, diversity, and inclusion. These efforts create a healthier and more welcoming environment for […]
Your Playbook for Building Trust in Artificial Intelligence for Medical Devices
A recent study revealed that 75% of patients in the U.S. don’t trust artificial intelligence and machine learning when it comes to their healthcare. But for medical device manufacturers, the promise of AI is vast, and a growing number of devices are leveraging machine learning to glean deeper insights and improve patient outcomes. In fact, […]
These Are 5 Ways That AI Can Impact and Improve Cancer Care
At the confluence of big data, patient involvement in their own health, and systems medicine, healthcare is undergoing a profound revolution — we are seeing a new medicine take form that is predictive, preventive, personalized, and increasingly participatory. What’s more, with the advent of superior data processing power and advanced analytics, we can also see […]
Business Transformation in Healthcare and Life Sciences
The term “business transformation” in healthcare and life sciences signifies more than just an industry trend. It represents a comprehensive shift. Beyond the mere adoption of new technologies, it’s about strategically reimagining healthcare delivery, with an emphasis on enhancing outcomes and ensuring the sustainable success of life sciences and healthcare organizations. What Really Lies Behind […]
Client Success Story: Ensuring the Safety and Efficacy of Clinical Trials
Client Our client is an American multinational corporation that develops medical devices, pharmaceuticals, and consumer packaged goods. Industry Background Better understanding and engaging patients and members has never been more critical than it is today. To meet clinical, business, and evolving consumer needs, healthcare, and life sciences organizations are focused on care delivery that enables […]
Medical Device Marketing: How You Can Watch Your Language and Drive Greater Engagement
Inspired by my colleague Michael Adkins’ recent post on word choice in healthcare marketing, I thought I’d explore how word choice, language, and tone can help shift prospect medical device buyers into long-term loyal customers. For device makers and marketers, this can be a tough ask, as you’re often dealing with several disparate audiences, from […]