Healthcare

Marketing automation platforms (MAP) like Marketo Engage help healthcare providers to listen closely to patient interests and needs. Here are three quick ways a MAP like Marketo Engage helps providers get closer to patients: Marketo Engage Enables Healthcare Providers to Analyze Patient Engagement Across Content Types This helps providers understand how patients prefer to consume […]

My last blog examined what wayfinding truly is. This blog will highlight the benefits of implementing mobile wayfinding. With advanced wayfinding options, medical facilities are better positioned to enhance the patient experience, decrease the number of late or missed appointments, reduce patient frustration and anxiety, integrate with appointment scheduling, and reduce staff interruptions from lost […]

The following is the third blog in a series about why healthcare organizations are moving to the cloud. In this series so far, we have looked at how the cloud brings robust data security and the cost savings and efficiencies that the cloud delivers for healthcare organizations. In this blog, we’ll examine at one of […]

Offering health information or education on flagship websites increases the number of touchpoints with consumers-patients-members who are researching online during various stages of their patient-member journey. This content may exist in multiple forms and to varying extents in terms of how comprehensive it is. It can help with providing key information that educates consumers-patients and […]

Today’s healthcare organizations face mountains of data, escalating regulations, and heightened patient expectations. At Perficient, we focus on the healthcare consumer experience, working with organizations to design and implement solutions that enable interoperability, leverage key data insights, and improve consumer experiences and quality of care.  To make sure you are well-versed in all things healthcare, […]

Previously, I discussed mobile wayfinding for medical centers. Today, I want to examine what mobile wayfinding truly is. Wayfinding describes enabling navigation through a building or campus. Historically, wayfinding consisted of static directional signage, design, and typography to enable clear pathfinding to get from point A to point B. Technology has redefined wayfinding to include […]

In healthcare, which is more important privacy or safety? Are they mutually exclusive? In the leaps that we have made in cybersecurity in healthcare, can’t we have both? The main argument I hear against a National Health Record is people’s fear of a data breach. Contrary to that popular belief, one study, related to sharing […]

The following is the second blog in a series about why healthcare organizations are moving to the cloud. In this series so far, we have looked at how the cloud brings robust data security to healthcare organizations. In this blog, we’ll look at how the cloud can potentially provide cost savings and greater efficiency for […]

Health-related content helps to educate and support consumers-patients throughout various touchpoints in their journey. Whether it be to research symptoms/self-diagnose, understand what a condition is and its causes, or identify how to prepare for a diagnostic procedure or treatment, etc., there are many digital interactions that can occur. Proving, the importance of increasing web traffic […]

I created three videos with instructions on how to create a domain, an object store, and a document class with associated property templates and choice lists. However, all of these tasks assume you’ve installed, configured, and deployed the Content Platform Engine (CPE). Future videos will demonstrate how to do that. In the meantime, if you […]

This will be the final post in the community benefit series. I’ll be sharing details on how to expand the healthcare omnichannel presence by creating greater awareness. With a best in class digital experience on your flagship site (as discussed in the second post) and how to create stickiness strategies with an omnichannel approach (blog […]

Healthcare consumers increasingly expect the same digital experiences they have in other settings to also be available in their healthcare environment. When it comes to mobile wayfinding – or helping people navigate to their destination – it has become critical to providing a positive patient experience, as well as a way to improve ROI. Patients […]