B2B

In a previous blog, Digitally Catering to New Customers Post-COVID, I explored the impact COVID has had and is continuing to have on B2B healthcare organizations, specifically in areas such as commerce and site traffic for organizations that sell health/wellness products. I mentioned that there were two scenarios I can see unfolding as COVID continues […]

In our blog, Building Better B2B Commerce Experiences with CPQ, we explored how companies can benefit from implementing a CPQ system. To take it a step further, we’ll now explore how pairing a product information management (PIM) system with CPQ strengthens your tech strategy so you can build an effective B2B commerce experience. A PIM […]

Shipping address is a very important data point in online shopping, which is why improving the shopping cart experience with an address autocomplete feature is becoming more common on ecommerce websites. Adding the Google Places Autocomplete API to your online store’s checkout workflow can increase conversion rates, decrease abandoned shopping carts, and result in 20% […]

It goes without saying that the start of this new decade is unprecedented, unplanned, and flat out unwanted. Yet here we are, and we must find ways to think creatively and collaboratively moving forward. B2B healthcare organizations are at a very interesting crossroads. With all that has happened around the COVID-19 pandemic, leveraging technology and […]

Healthcare ecommerce has seen consistent growth over the past decade, and during the last couple of years, the Amazon effect within the healthcare space has caught everyone’s attention. Even though B2B healthcare companies have generally been quick to adapt to elevate digital and technological maturity, the involvement of marketplaces in the healthcare sector exposed the […]

What is CPQ? In the B2B industry, complicated products and a large catalog can make providing a quote a lengthy process, often generating inaccurate product configurations and quotes. The same order may vary in price depending on factors like your relationship with the client, the promotions you’re offering, product bundles, accounts with recurring orders, and […]

In a recent blog I wrote called “Your Ecommerce Customers Are About to Change,” I discussed the unique opportunity businesses have been presented with due to COVID-19. Specifically, looking at how their customers, among many other things, will change forever in this new normal that we are starting to see each day. I wanted to […]

For over 30 years, Blue Yonder, formerly JDA, has been the leading provider of end-to-end, integrated retail and supply chain planning and execution solutions. With more than 3,000 global clients, its solutions deliver immediacy, personalization and convenience ensuring their customers reap all the benefits of a truly modernized fulfillment platform.   6 Weeks to Launch Blue […]

Having spent a lot of time building custom software applications at the beginning of my career, there were many aspects of technology decisions that fascinate me. One of the subjects I’ve always enjoyed assisting companies with is the decision to “build vs buy” a software. Factors such as business needs, technical requirements, budget, access to talent, complexity, unique functionally, data privacy, and sometimes even […]

Some business disruptions can be planned for— material shortages, natural disasters, compliance or fulfillment roadblocks. But what about the obstacles we don’t see coming? The impact of the COVID-19 pandemic has touched nearly every business in the world in some way or another, and in the face of such an unprecedented global crisis, many are […]

Do we have a disaster preparedness plan for this? Can we stop our customers from hoarding products? What can we do today? Due to some unfortunate circumstances, the answers to these questions are now needed for B2B businesses, especially those who depend on ecommerce for their day-to-day activities. Though we hope this COVID-19 outbreak will […]

“In 2020, the number of B2B marketing leaders who say their companies organize to support customer journeys will jump from 18% to 48%.” (Forrester Predictions 2020) A decade ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could […]