B2B

B2B or B2B2C marketplaces are sophisticated sales channels. Do you know what you need to provide to succeed? Check out this free webinar that will help you get it right the first time and drive revenue growth! Marketplaces help you: Increase site traffic with more buyer-relevant content Increase conversion rate with broader assortment (long-tail) Increase […]

Hey, friend! This is April Deibert and Sam Schwarz with the Marketo Team, a part of the Digital Marketing Solutions Practice here at Perficient. Over the past year, we’ve worked on some cool client projects where we used our Marketo REST API skills creatively. We thought you might appreciate learning more. If any of these […]

Perficient and HCL Software recently hosted a webinar with DC360 about the growth of artificial intelligence (AI) in B2B Ecommerce. In the panel, Mike Rabbior, Principal and Chief Strategist for Commerce at Perficient, and Paul Pisecco, Go-to-Market Leader: CX, Data Platforms & AI at HCL Software, focused on how AI can help B2B Ecommerce businesses […]

We are excited to announce that Karie Daudt, Director of Commerce Strategy, and Justin Racine, Director of Commerce Consulting, will speak at Digital Commerce 360’s EnvisionB2B in Chicago, Illinois. EnvisionB2B is an in-person conference that connects ecommerce experts and researchers to B2B professionals to help them build and maintain a digital B2B strategy that speaks to their […]

When setting up an online store or marketplace, you must consider the complete business process system. You must determine which services your resource will use and examine third-party integration alternatives throughout the development stage. Please see below a list of integrations to add to a B2B marketplace website or any other ecommerce resource. Payment Integrations […]

Dedicated order management systems (OMS) provide incredible functionality when it comes to effectively managing orders within your organization, and as the market continues to evolve, the time has come for B2B companies to leverage an OMS to grow business functionality and elevate the customer experience. Ninad Manelkar, Director of Commerce Solutions at Perficient, was recently […]

Perficient recently conducted a survey that asked executives from enterprise organizations about their current and future marketing technology (martech) investments and strategy. (See the findings from the full survey here.) The data revealed many insights into how companies pivoted over the last year in response to the pandemic and how they plan to change moving […]

In my previous blog, How to Share Content by Implementing the AddThis Social Media Tool to Your Znode B2B Ecommerce Platform, we learned how to easily implement the AddThis social media tool to the share buttons in a Znode B2B Ecommerce platform. Now we’ll see how to add a link promotion by implementing the AddThis […]

Last year I spoke about how COVID-19 would forever change B2B commerce and B2B ecommerce disaster planning. Thanks to the delta variant, much of what I wrote about in these previous blog posts will be needed once again to deal with the influx of product shortages and supply chain disruptions that businesses dealt with only […]

We’re excited for our very own, Justin Racine, Director of Commerce, and Karie Daudt, Director of Commerce Strategy, to present at Digital Commerce 360’s Fast-Tracking B2B Ecommerce Sales & Expansion, the second of three B2B events premiering on Thursday, August 12, 2021. This live-streamed session will present research from various thought leaders and commerce experts […]

EDI remains an indispensable technology that has evolved gradually over the last 50 years, but many EDI products are showing their age. EDI is at the heart of business transactions between corporations and their business partners, however, businesses have changed drastically since the EDI standard got its start in the military in the late 1940s. […]

Let’s give Carrie Bradshaw some credit – at least she knew how to organize her shoes properly. Each pair stacked neatly in its’ own cubby and separated from the other pairs by color, size, and season. Don’t we wish we could all be that organized with our shoes, much less our marketing databases right?! What […]