B2B

It’s that time of year when everyone comes out with their trends to watch for 2025. While it may seem a bit of a cliche, 2025 has several innovations taking hold that should prove exciting for anyone willing to grab the opportunity. The way businesses buy and sell is changing faster than ever, and B2B […]

Optimizely Spire CMS provides a feature to create variants of CMS pages. Page variants are variations of a website page with rules for displaying it to end users. Optimizely Spire CMS supports page variants for all CMS pages, including the header and footer. The primary purpose of that user is to see different variations of […]

Optimizely Configured Commerce provides a unique way of managing emails. This allows administrators to configure and manage the email templates and settings used for automated email communications with users. This feature is essential for ensuring consistent branding, and operational efficiency in a B2B e-commerce environment. And most importantly, those emails are setup automatically and should […]

In today’s fast-paced digital landscape, ecommerce professionals must seize fleeting opportunities to engage consumers. These opportunities, known as micro-moments, represent brief, intent-driven actions where customers turn to their devices to address an immediate need—whether to know, go, do, or buy. Understanding and leveraging these moments can dramatically enhance customer engagement and drive sales. What Are […]

Artificial Intelligence (AI) is revolutionizing B2B ecommerce, enabling capabilities such as personalized product recommendations, dynamic pricing, and predictive analytics. However, the effectiveness of these AI-driven solutions depends heavily on the quality of the underlying data. Despite AI’s potential, poor data governance remains a significant challenge in the industry. A recent Statista survey revealed that 25% […]

A strong and successful search engine optimization (SEO) strategy is essential in the extremely competitive world of e-commerce today. You can increase the visibility, draw in more visitors, and raise conversion rates with the correct tools and strategies. Product information management (PIM) is a crucial tool for accomplishing these objectives. What is PIM? PIM provides […]

I was given the opportunity to partner with my colleague David Stallsmith to present at B2B Connect in San Diego, CA. We were thrilled to participate in this invite-only conference and host our session, “How to Prioritize Your Direct-to-Consumer (D2C) Capabilities: What Should I Do Now vs Next?” We summarized why D2C is important to […]

In the rapidly evolving landscape of B2B commerce, achieving success hinges on strategic prowess. As a Product Owner of one or more platforms in your company’s commerce ecosystem, your role in shaping the vision and effectively managing assumptions during projects or ongoing support is paramount. This guide will delve into the strategies to excel in […]

We’re excited to share some wonderful news with you all! Perficient achieved the Köerber 2023 Evolve Partner Award for New OMS Partner of the Year North America. We see this as a shared achievement, one that wouldn’t be possible without the support of our incredible team and partner Köerber. Recognizing Excellence in the Supply Chain […]

Total Cost of Ownership (TCO) is a financial estimate that helps consumers and enterprise managers determine direct and indirect costs of a product or system. It goes beyond the initial purchase price to consider other costs involved in procurement, operations, and maintenance over the system’s life. In the B2B market, understanding TCO is crucial as […]

The Optimizely configured commerce introduces Elasticsearch v7 for a better search experience. In the dynamic landscape of the Commerce world, there is always room for extended code customization. Optimizely offers detailed instructions on customizing Elasticsearch v7 indexes. There are a lot of advantages to using Elasticsearch v7. some are Improved Performance Security Enhancements Elasticsearch SQL […]

Creating custom storefront APIs in the backend often involves a time-consuming process of crafting multiple files. Our PowerShell script automates endpoint creation to streamline this, generating the necessary classes and interfaces effortlessly. Let’s explore in this blog how to automate endpoint creation in Optimizely Configured Commerce with PowerShell. The Endpoints Optimizely Configured Commerce interacts with […]