Optimizing B2B E-commerce with Optimizely Commerce: Best Practices and Key Features In today’s fast-paced digital landscape, businesses need robust and scalable e-commerce solutions to meet the growing demands of B2B buyers. Optimizely Commerce (formerly Insite) is a leading platform that empowers businesses with cutting-edge tools to enhance the online purchasing experience. In this blog, we’ll […]
B2B
Understanding the Difference Between Optimizely Configured Commerce SDK and Cloud
The Optimizely Configured Commerce SDK and Optimizely Configured Commerce Cloud serve different but complementary purposes within the Optimizely ecosystem. Below is a breakdown of their differences to help clarify their roles: Optimizely Configured Commerce SDK (Software Development Kit) The SDK is a toolkit developers use to build, extend, and customize Optimizely Configured Commerce solutions. Key […]
Streamlining Success: A Guide to the Optimizely Configured Commerce Implementation Timeline
Implementing Optimizely a Configured Commerce platform is a significant milestone for any business looking to scale its digital operations. A well-structured timeline ensures a seamless transition from planning to execution, ultimately delivering a robust eCommerce solution tailored to your needs. The implementation involves four key phases: Prepare, Build and Verify, Go Live, and Post-Go Live. Let’s examine each phase […]
Four B2B E-Commerce Trends for 2025
It’s that time of year when everyone comes out with their trends to watch for 2025. While it may seem a bit of a cliche, 2025 has several innovations taking hold that should prove exciting for anyone willing to grab the opportunity. The way businesses buy and sell is changing faster than ever, and B2B […]
Optimizely Spire CMS Page Variants: Custom Rule Type Option
Optimizely Spire CMS provides a feature to create variants of CMS pages. Page variants are variations of a website page with rules for displaying it to end users. Optimizely Spire CMS supports page variants for all CMS pages, including the header and footer. The primary purpose of that user is to see different variations of […]
Optimizely Configured Commerce – Email Administration And More
Optimizely Configured Commerce provides a unique way of managing emails. This allows administrators to configure and manage the email templates and settings used for automated email communications with users. This feature is essential for ensuring consistent branding, and operational efficiency in a B2B e-commerce environment. And most importantly, those emails are setup automatically and should […]
Micro-Moments in Ecommerce & DXP: Capturing Customers at Their Most Intent-Driven
In today’s fast-paced digital landscape, ecommerce professionals must seize fleeting opportunities to engage consumers. These opportunities, known as micro-moments, represent brief, intent-driven actions where customers turn to their devices to address an immediate need—whether to know, go, do, or buy. Understanding and leveraging these moments can dramatically enhance customer engagement and drive sales. What Are […]
The Importance of Clean Data in the Age of AI for B2B Ecommerce
Artificial Intelligence (AI) is revolutionizing B2B ecommerce, enabling capabilities such as personalized product recommendations, dynamic pricing, and predictive analytics. However, the effectiveness of these AI-driven solutions depends heavily on the quality of the underlying data. Despite AI’s potential, poor data governance remains a significant challenge in the industry. A recent Statista survey revealed that 25% […]
Optimizing E-commerce SEO: The Role of Product Information Management (PIM)
A strong and successful search engine optimization (SEO) strategy is essential in the extremely competitive world of e-commerce today. You can increase the visibility, draw in more visitors, and raise conversion rates with the correct tools and strategies. Product information management (PIM) is a crucial tool for accomplishing these objectives. What is PIM? PIM provides […]
What’s Now, New, Next in D2C for Manufacturers and Distributors?
I was given the opportunity to partner with my colleague David Stallsmith to present at B2B Connect in San Diego, CA. We were thrilled to participate in this invite-only conference and host our session, “How to Prioritize Your Direct-to-Consumer (D2C) Capabilities: What Should I Do Now vs Next?” We summarized why D2C is important to […]
B2B Commerce Strategy: 5 Ways Product Owner Drives Success
In the rapidly evolving landscape of B2B commerce, achieving success hinges on strategic prowess. As a Product Owner of one or more platforms in your company’s commerce ecosystem, your role in shaping the vision and effectively managing assumptions during projects or ongoing support is paramount. This guide will delve into the strategies to excel in […]
Perficient Wins the Köerber OMS New Partner of the Year 2023 North America!
We’re excited to share some wonderful news with you all! Perficient achieved the Köerber 2023 Evolve Partner Award for New OMS Partner of the Year North America. We see this as a shared achievement, one that wouldn’t be possible without the support of our incredible team and partner Köerber. Recognizing Excellence in the Supply Chain […]