Cassidy Rimmey

Joy Kuhl has been providing value to our healthcare clients as a strategic account director for more than 8 years. I recently sat down with her to explore how she succeeds in providing this value on a daily basis. We discussed what she appreciates about Perficient, her customers, and her colleagues. I loved hearing about […]

Creating and implementing the different levels of personalization relies heavily on knowing some key information about your target audience. Know the answers to the following questions about your consumer base and other users that engage with your content: What you need to know before developing a personalization strategy Who engages with your content? You want […]

As the pandemic has solidified digital health’s role in meeting customer’s needs, they expect a better and more personalized experience. Nearly two-thirds (63%) of digital marketing leaders continue to struggle with delivering personalized experiences to their customers, according to Gartner. Despite this difficulty, compliant personalization is a “must” in healthcare. It’s been shown to increase […]

Marty Frygier is committed to helping healthcare organizations deliver better care. We recently sat down to discuss the many facets of his role and what he values about our company culture. We also discussed how he fosters the best interests of others not only where he works, but also through his volunteerism. Marty, thank you […]

Patient centric operations are top-of-mind in healthcare organizations (HCOs). HCOs must prioritize, protect, and continuously improve the customer experience to achieve member satisfaction and retention. Our payer client believed they could achieve this necessary improvement by assessing contact center agent knowledge. So, we partnered with the payor to identify actionable ways to drive greater operational […]

Digital marketing has redefined segmentation in the age of mass media. With access to consumers’ online history, preferences, and behaviors, you can now better understand them and segment your marketing on an individual basis. Creating personalized experiences for individual patients and members may seem overwhelming, but it doesn’t have to be. We guide our clients […]

Personalization challenges often relate to data. Data drives the solutions needed to deliver personalized experiences, making your data practices and governance a critical piece of the puzzle. Unfortunately, more data doesn’t necessarily create more value. What’s more important than how much data you have is knowing when to leverage data (Gartner). Here are a few […]

Perficient promotes an inclusive culture where every employee is challenged, championed, and celebrated. I recently sat down with one of our business analysts, Matthew Sikes, to learn more about his role and the culture at Perficient. We discussed how diverse teams, career growth, and collaborative tech savvy colleagues make Perficient a great employer. Matthew, thank […]

The global pandemic solidified digital health’s vital role in meeting consumer needs. As a result, healthcare payers and providers continue to accelerate their digital capacity in order to meet consumer expectations and ensure business resilience. Digital tools once considered a future-state have now become primary channels for vital care and meaningful customer interactions. Impacts extend […]

Does this sound familiar: you’re running multiple point-of-care systems, each with redundant data points collected. But what happens when there are small variations in how data is captured and processed across these systems? As a healthcare provider client of ours discovered, inconsistent data can reduce revenue realization. It caused claims to be improperly matched and […]

I recently sat down with Theresa Rich, senior healthcare strategist at Perficient, to discuss how she works to provide value to our healthcare clients. We discussed what makes her work important and the things she values about her colleagues. I loved learning about why she decided to return to healthcare consulting after several years of […]

Life sciences organizations aim to bring life-enhancing innovations to market. More and more, the agility to do so and to remain competitive is driven by digital investments, which require resources and expertise. Perficient is a partner that makes you stronger by enabling your teams to optimize performance and accelerate customer-centered outcomes and business-driving value. Our […]