Whether you are attending in person or virtually, another exciting Adobe Summit is coming our way. As Adobe continues to expand its footprint across all of Marketing Technology, Garett Meznarich (Director of Digital Marketing) and I (Technical Architect, Marketing Automation Team) thought it would be helpful to give you a Marketing Operations perspective on what […]
April Deibert –
April Deibert is a Technical Architect with the Marketing Automation Team, a part of the Digital Marketing Solutions/Experience Design Practice at Perficient. She formulates strategy and architects technical solutions to deliver results with Marketo Engage, Marketing Cloud Account Engagement (formerly Pardot), Salesforce, and many third-party integrations.
Blogs from this Author
Digital Transformation: An Equipment Rental Industry Case Study
In a rapidly evolving business landscape, industries across the board are constantly seeking innovative ways to stay competitive and relevant. The story of one equipment rental leader’s journey serves as a compelling example of how embracing technology and leveraging data can pave the way for transformative change. Leveraging Technology to Create Opportunity Our client in […]
A Senior Consultant’s Reflection on Marketo’s Dynamic Chat Customer Lighthouse Program
Since April 2022, Perficient’s Marketing Automation Team has been part of a select group of Adobe Partners participating in the Dynamic Chat Customer Lighthouse Program. As someone on the digital proving ground of marketing automation, I volunteered to take the lead on this initiative on behalf of Perficient. It’s been an exciting journey to watch […]
Cool Things You Can Do with Marketo’s REST API
Hey, friend! This is April Deibert and Sam Schwarz with the Marketo Team, a part of the Digital Marketing Solutions Practice here at Perficient. Over the past year, we’ve worked on some cool client projects where we used our Marketo REST API skills creatively. We thought you might appreciate learning more. If any of these […]
[Part 2 of 2] How to Refresh Your Marketo Data for the New Year
New Year, New You… continued! Last week, I asked you to take a moment and think about your Marketo instance. When was the last time you focused purely on data hygiene for marketing automation? It’s a fresh new year, and now is the perfect time to refresh your data! As such, I posted a list […]
[Part 1 of 2] How to Refresh Your Marketo Data for the New Year
New Year, New You! It’s 2022! Take a moment and think about your Marketo instance. When was the last time you focused purely on data hygiene for marketing automation? If you’re like most Marketo Admins, it’s tough to find the time – but you know how important it is. Never fear, I’m not judging you! […]