NRF 2026 and the Human-Centered Future of Retail
In the lead up to NRF opening its doors in New York City, industry leaders were already debating how artificial intelligence, shifting consumer expectations, and…
Artificial Intelligence
Agentic and Generative Commerce Can Elevate CX in B2B
Justin Racine, Principal of Unified Commerce Strategy at Perficient, was recently featured on the Wholesale Change podcast hosted by Jonathan Bein and Brian Hopkins of the Distribution…
AI and Digital Trends Marketing and IT Leaders Need to Know
In Adobe’s 2025 AI and Digital Trends report, one message rings loud and clear: the convergence of marketing and IT is essential to digital success.…
The Three Pillars of Getting Voice AI Right: Data, Design, and Deployment
Customer Contact Week is just around the corner! In preparation, I sat down with our Senior Solutions Architect, Miles Phillips, to dive deeper into the…
Personalization at Scale: How Adobe & Perficient Are Redefining Digital Experiences
“Data is everywhere—so how do we make it work for us?” Imagine walking into your favorite store, and before you even reach the counter, your…