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Please Don’t Tell Me Social Media Doesn’t Work

I was listening to Bloomberg on the radio today and heard a segment that I knew I had to share. I knew I had to share it because it was a topic that continues to be discussed and debated. In fact, I had similar conversations with two business owners in the last two weeks. Social […]

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[This Week] Mining The Internet For Safety Signals

Online communities and social networks like Twitter and Facebook have become important real-world data repositories that can be leveraged by life sciences organizations to gain insight into the patient experience, as well as to identify potential safety issues related to drugs and devices – otherwise known as safety signal detection. This week, my colleague, Dr. […]

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Ally Financial Placed 100 Pennies Worth $1,000 Each Across 10 Cities

Ally Financial, a top 25 U.S. financial holding company, launched a clever multichannel marketing campaign that aims to make consumers think differently about money. Ally placed 100 pennies in plain sight across 10 cities, each of which can be redeemed for $1,000. The company developed a website that allows passersby to enter the code they […]

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Why Isn’t Twitter Used To Recruit Patients For Clinical Trials?

  As we mentioned in our life sciences trends guide for 2016, patient recruitment is a constant challenge that needs to be confronted head-on with innovative tactics and technology. The mere fact that only 5% of cancer patients ever enroll in a trial is simply unacceptable, considering how connected we are in the digital era. 

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Platform ambassador: The new title in media management

Take a guess: How many virtual communities exist online, right now? The answer is complex. If you count only those sites with 100 million members or more, the list is about a dozen names long. If you count those considered “major” and “active” at the same time, the list has about 400 members. But if […]

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A Multichannel, Multilingual Approach To Pharma

  According to Jack Bogle, the founder and retired CEO of The Vanguard Group, many large companies based in the U.S. generate 50% of their revenue from outside the country. The same could be said for international companies: a good portion of their revenue is generated outside their respective regions. 

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Business dictates the best, worst times for social media

Social media never sleeps, but it does take a breather once in a while. Usually, those rest periods are determined by our work schedules, not our social engagement, because business shapes social media usage now more than ever. For example, Facebook, the 800-pound gorilla of social media, emerges from repose as the workday begins and […]

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Social Media as a News Outlet: Reported.ly

If Will McAvoy taught us anything during those three powerful seasons of The Newsroom, it’s that verified facts and details outweigh the race to be first in breaking a story. Social Media is seen as the enemy throughout the series, and they make a good argument as to why my profession can destroy the truth, […]

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How to Clean Up Your Social Networks for Employers

The days of cover letters are coming to an end now that 77% of all recruiters are using social media to search out new talent, with 94% of them turning to LinkedIn. Luckily, you’ve separated your favorite drinking buddies Facebook and Twitter from your angelic persona on LinkedIn. Alas, you’ve successfully created two different identities […]

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Adobe Summit: The Convergence of Search and Social

Marc Blinder, Director of Social Marketing at Adobe and Jon Beeston, Director of New Product Innovation at Adobe presented on the trend of search and social convering.  Twitter is a great example of that where we share but also search. Theme: Search and Social platforms are converging – which  means successful marketers musth have one […]

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Social TV: Tweets in Your Television

Social TV is becoming the new norm of experiencing your favorite television shows. If you’ve noticed all those Tweets pop up on the screen during your favorite programs, you’re already well aware of the growing trend of what is now known as “Social TV.” During my first stint at South by Southwest (SXSW), many of […]

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Getting Scientific About Healthcare Social Media: Microblogs

In this blog series, we are highlighting the social media categories presented in “Social Media: A Review and Tutorial of Applications in Medicine and Health Care.” This was a study conducted by the University of British Columbia, which offers an extensive digest of the vast uses of social in medicine and healthcare. Today we’re going […]

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Exposing TM1 Top

So what is TM1 TOP? Definition and Access The TM1 Top utility empowers you to dynamically monitor “threads” running in an instance of a Cognos TM1 server. TM1 Threads are of three possible “types”: User Threads – Name of an actual user that is logged into TM1 Chore Threads – A chore running on the […]

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Money2020 Twitter Chat | Technology and the Future of Payments

Money2020 is behind us, but we met some incredible people and learned a lot. On October 9th, we participated in a Twitter chat about Money2020 and financial technology. For those of you who missed it, the transcript is below.   Question 1 Bank of America @BofA_News: Q1: What speakers or topics have most resonated so […]

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HIMSS 2013: An Interview with John Lynn

Last week at the HIMSS 2013 show we spoke to John Lynn, Founder of Healthcare Scene blog network and Influential Networks. In the first video, John gives a description about the role of each website in the healthcare IT world. John also discussed the hot topics he has heard at HIMSS, including interoperability and the […]

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Recapping the #ePatient Tweet Up at HIMSS

This past week at the HIMSS Conference, Perficient was lucky enough to be able to host a Tweet Up on Patient Engagement. Our own Martin Sizemore emceed the event, which attracted several members of The Walking Gallery. Attendees of the Tweet Up discussed what patients are looking for in a portal, engaging patients who do […]

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Evernote’s Security Breach and A Good Reaction

I’ve been seeing a lot of news about hackers taking their game to the next level.  You can see this with Twitter’s recent blog post and forced reset of many users passwords.  In keeping with the trend, Evernote just posted about similar attacks and recommended that all users reset their passwords even though they don’t […]

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