Posts Tagged ‘strategy’

Wisw S3e6 Chris Echeimeier Blog

[Podcast] What If You Could Make Employee Experience Part of Your Customer Experience?

In this episode, Kim talks with Chris Echelmeier, Senior Director in the the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business leaders […]

Wisw S3e5 Alan Hart Blog (1)

[Podcast] What if the key to digital success is getting back to basics? An Interview With Alan Hart.

In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. We’d love to get your feedback on a “white noise” word or topic you’d like for […]

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[Podcast] What If You Could Know Your Customers Like You Know Your Family? Interview With Matt Nolan

In this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why personalization is on everyone’s radar, how it has evolved, and what it means today. We’d love to get your feedback on a “white noise” word or topic you’d like for us to cover. Send your suggestions […]

Wisw S2e9 Blog

[Podcast] What If Strategy Is Really in the Execution?

In this episode, Jim and Kim look back on Season 2 of the podcast and recall the moments where our guests helped call out what strategy really is and what it takes to execute in today’s digital landscape. Season 2 episodes referenced: What if You Could Speak Marketing and IT? An Interview with Robert Nelms. […]

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[Podcast] What If You Could Reinvent Retail…Again? An Interview With John Gregory.

In this episode, Kim talks with John Gregory, Global Head of Industry – Retail at Spotify, about how traditional retailers can get unstuck and how the key to staying ahead is a lot more than digital adoption. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet our Guest […]

Sitecore A/B Testing

VIDEO: Sitecore and Conversion Rate Optimization

First, let me start with an admission: CRO or Conversion Rate Optimization has always been intriguing to me from a voyeuristic standpoint. (Don’t judge!) If you don’t know why that could be, I’d invite you to check out Hotjar and look into the visitor recording feature. Tools like this one are widely used – and […]

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[Podcast] What If You Could Meet Your (Clothes) Maker? An Interview with Shawn Reynolds.

In this episode, Kim talks with Shawn Reynolds, Chief Marketing Officer and Executive Vice President at AI software company Logility, about what it takes to have a modern supply chain operation and what the new customer-driven mandates are when it comes to supply chain transparency. Listen Now Subscribe Where You Listen Apple | Spotify | […]

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[Podcast] What if Your Personal and Professional Brand Could be the Same? An Interview with Kelsey Flora.

In this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand asset – your team members – into your biggest brand ambassadors by sharing work-related content on social media. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google […]

Build 2016 The Future of Microsoft Identity

The value of service: At what cost do you build your resume?

At what cost do you build your resume? The Value of Service: Do you serve your clients or do you seek to increase your own resume with “big name” companies? In the summer of 2015, I was “serving” a non-profit.  The non-profit was a bigger one in the Kansas City area.  So, resume wise, you […]

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[Podcast] What If You Never Had to Go to Your Doctor’s Office Again? An Interview With Tom Swanson.

In this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet […]

The value of listening in your consulting strategy

If a picture is worth a 1,000 words, then listening is worth $500,000 The value of listening in your consulting strategy In the late spring of 2002, I took a consulting assignment to help a company, who provided parts to Ford Motor company’s assembly line.  Little did I know that this project would soon show […]

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[Podcast] What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman.

In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet our […]

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