Posts Tagged ‘strategy’

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[Podcast] What if Your Personal and Professional Brand Could be the Same? An Interview with Kelsey Flora.

In this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand asset – your team members – into your biggest brand ambassadors by sharing work-related content on social media. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google […]

Build 2016 The Future of Microsoft Identity

The value of service: At what cost do you build your resume?

At what cost do you build your resume? The Value of Service: Do you serve your clients or do you seek to increase your own resume with “big name” companies? In the summer of 2015, I was “serving” a non-profit.  The non-profit was a bigger one in the Kansas City area.  So, resume wise, you […]

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[Podcast] What If You Never Had to Go to Your Doctor’s Office Again? An Interview With Tom Swanson.

In this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet […]

The value of listening in your consulting strategy

If a picture is worth a 1,000 words, then listening is worth $500,000 The value of listening in your consulting strategy In the late spring of 2002, I took a consulting assignment to help a company, who provided parts to Ford Motor company’s assembly line.  Little did I know that this project would soon show […]

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[Podcast] What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman.

In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet our […]

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[Podcast] What if You Could Speak Marketing and IT? An Interview With Robert Nelms.

In this episode of the What If? So What? podcast, Kim talks with Robert Nelms of Assurant about the importance of empathy when it comes to digital strategy and leadership, and we learn how Robert inspires his team to think through other people’s eyes. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher […]

[Podcast] What if You Could Innovate On Demand? An Interview With Andy Hunt of The Hershey Company

In this episode of the What If? So What? podcast, Jim talks with Andy Hunt, Manager, Digital Innovation Lab at The Hershey Company about innovation and we learn how Andy and his team turn creative ideas into real-world solutions that deliver meaningful value.  Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet our Guest Andy Hunt is Manager, Digital Innovation Lab at The […]

[Podcast] What If Execution Really is Strategy?

Jim and Kim are back for Season 2 of the What If? So What? podcast! In this episode they share exciting things coming up in Season 2, and discuss how strategy and execution are often misunderstood in digital and explain how to bring them together to move faster.    Listen Now   Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher   Meet the Hosts Jim […]

Whitepaper: Guide to setting up profiling in Sitecore XP

If you happened to catch the announcement in the recent 2021 SUGCON, Sitecore released a new guide to behavioral profiling and the PDF is available now for download here. This was another collaboration with the broader Sitecore community. I am proud again to say I am a contributor to this Sitecore Whitepaper and am always […]

Is the Clinical Development Platform Approach Right for You?

Life sciences organizations typically manage their IT infrastructure and applications in silos. They implement disparate applications and manage the content and process within those applications separately. They then deploy integrations between those applications to streamline processes and share content and data with different business areas. Much of this work, including the development of integration tools […]

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[Podcast] What If? So What? Episode 7: What if Data Has Become the Customer Experience?

Listen Now! In Episode 7 of the What If? So What? podcast, Jim hosts a special crossover episode with Arvind Murali, Perficient’s Data Chief Strategist, and host of the Perficient podcast Intelligent Data. Jim and Arvind talk about digital and data and how they are shaping the customer experience today. Click The Player To Listen to […]

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[Podcast] What If? So What? Episode 6: What if We Kept the Robots Happy?

Listen Now! In Episode 6 of the What If? So What? podcast, Jim interviews Perficient’s former Chief Strategist for Artificial Intelligence, Christine Livingston, about the state of artificial intelligence today and how organizations are using it to shape customer experiences. Click The Player To Listen to Episode 6 Now Subscribe and Don’t Miss an Episode […]

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