Posts Tagged ‘strategy’

History

A Short, Semi-Accurate History of Web Content Management

Progress, far from consisting in change, depends on retentiveness. When change is absolute there remains no being to improve and no direction is set for possible improvement: and when experience is not retained […] infancy is perpetual. Those who cannot remember the past are condemned to repeat it. George Santayana To understand where we are […]

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Real-Time Data Strategy: Three Steps to Start Investing

Real-time data strategy is on every organization’s roadmap. In the past year, I have spoken to many organizations planning “real-time” data systems. Without fail, those organizations fall into one of two buckets. The Visionaries: Can tell a great story about their target prospect, what they should see, and how they should interact with the brand […]

Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

Digital disruption continues to accelerate across every industry, including the digital industry itself. The digital agency emerged in the 1990s, soon after companies realized that the web would be driving customers to their web site and that they needed to make sure these customers got there. Digital agencies merged decades-old creative and marketing experience with […]

Healthcare Meeting

Q&A: Perficient Chairman and CEO Talks Recent Appointment to St. Luke’s Hospital Board of Directors

Following his recent appointment to the board of directors of St. Luke’s Hospital, a faith-based, nonprofit healthcare provider headquartered in St. Louis, I chatted with Jeff Davis, Perficient Chairman and CEO, about the distinction and his goals for working with the healthcare provider. Jeff, thanks for the time. A Board of Directors appointment is an […]

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My Summer Internship Experience With the Marketing Team at Perficient

Over the past 10 weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. It has been a summer full of growth, learning, and laughs, and I have thoroughly enjoyed my time here. Building My Experience – And My Network! I am about to step […]

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Filling The Gap In Strategy: Investment

We can finally talk about the actual investment being made in strategy.  Most people want a strategy to start at, “What steps am I going to take?”  Most people find it painful to think about and do the Insights and Ideas steps discussed in previous posts. While those other elements are essential, it’s where the […]

Filling The Gap In Strategy: Ideas

This is part 3 of filling the gap in strategy. You can find a general introduction and a deeper dive into insights if you want to catch up.  We believe that there tends to be a gap in strategy when a business strategy meets the operational elements.  In other words, a beautiful strategy may point […]

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Filling The Gap in Strategy: Insights

I introduced filling the gap in strategy in my last blog post and want to dive in deeper on one element.  Many times, people want to start with Vision or a similar exercise.  The idea being that if there is a gap in your strategy then the obvious next step is to discuss your vision […]

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COVID and Commerce: Why a Pandemic Will Compel B2B Businesses to Adopt B2C Models

In a previous blog, Digitally Catering to New Customers Post-COVID, I explored the impact COVID has had and is continuing to have on B2B healthcare organizations, specifically in areas such as commerce and site traffic for organizations that sell health/wellness products. I mentioned that there were two scenarios I can see unfolding as COVID continues […]

Filling The Gap In Strategy

As I noted in my previous post there is a gap in strategy that occurs between the business strategy and the implementation of a variety of initiatives.  I want to discuss how we at Perficient have chosen to fill it. The approach we take has actually been honed over a period of years and even […]

The Gap in Strategy

I’m going to focus a few posts on strategy.  As strategists like Harvard’s Michael Porter (no relation) have noted, strategy makes or breaks your company.  If you haven’t thought through what you do and how you compete then your company will be impacted. More strategic firms will outmaneuver you while winning a larger share of […]

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What Do My Customers Expect? Inside Perficient’s Now/New/Next

In my earlier post, I shared our motivation for Now/New/Next and why our clients are using it to rapidly make smart decisions to focus their Customer Experience attention. In this post, I’ll share what you need to know to build your Now/New/Next portfolio. The Approach At the center of Now/New/Next is knowing where you stand […]

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