Posts Tagged ‘strategy’

Sahithi Perficient Hiking

My Summer Internship Experience With the Marketing Team at Perficient

Over the past 10 weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. It has been a summer full of growth, learning, and laughs, and I have thoroughly enjoyed my time here. Building My Experience – And My Network! I am about to step […]

Traffic Light Trails

Filling The Gap In Strategy: Investment

We can finally talk about the actual investment being made in strategy.  Most people want a strategy to start at, “What steps am I going to take?”  Most people find it painful to think about and do the Insights and Ideas steps discussed in previous posts. While those other elements are essential, it’s where the […]

Filling The Gap In Strategy: Ideas

This is part 3 of filling the gap in strategy. You can find a general introduction and a deeper dive into insights if you want to catch up.  We believe that there tends to be a gap in strategy when a business strategy meets the operational elements.  In other words, a beautiful strategy may point […]

Lightbulbs

Filling The Gap in Strategy: Insights

I introduced filling the gap in strategy in my last blog post and want to dive in deeper on one element.  Many times, people want to start with Vision or a similar exercise.  The idea being that if there is a gap in your strategy then the obvious next step is to discuss your vision […]

Delivery Man Is Ringing The Bell To Deliver Two Cardboard Boxes

COVID and Commerce: Why a Pandemic Will Compel B2B Businesses to Adopt B2C Models

In a previous blog, Digitally Catering to New Customers Post-COVID, I explored the impact COVID has had and is continuing to have on B2B healthcare organizations, specifically in areas such as commerce and site traffic for organizations that sell health/wellness products. I mentioned that there were two scenarios I can see unfolding as COVID continues […]

Filling The Gap In Strategy

As I noted in my previous post there is a gap in strategy that occurs between the business strategy and the implementation of a variety of initiatives.  I want to discuss how we at Perficient have chosen to fill it. The approach we take has actually been honed over a period of years and even […]

The Gap in Strategy

I’m going to focus a few posts on strategy.  As strategists like Harvard’s Michael Porter (no relation) have noted, strategy makes or breaks your company.  If you haven’t thought through what you do and how you compete then your company will be impacted. More strategic firms will outmaneuver you while winning a larger share of […]

data in automotive

Why Data-Driven Decisions are the Key to Winning at Digital

Data-driven decisions It’s 2020. Organizations are flooded with information from a myriad of sources. Coronavirus is raging across the US and has created significant uncertainty. How does the savvy executive know where to devote time, energy, and budget? Answer: Manage with data The best organizations lead with data-driven decisions. Across industry sector and specialization, data-driven […]

VIDEO: Sitecore Path Analyzer – Data Visualization

For the past several years, I have had a video series guiding marketers through accelerated training on Sitecore. While I have moved through fundamental marketing set up over these episodes, I have always promised to take a look at Sitecore’s powerful Path Analyzer. At Perficient, as a Sitecore Platinum Partner, I enjoy the luxury of […]

Getting to What Matters Most with Now/New/Next

The last best experience. It may seem unfair or counterintuitive to compare your organization’s customer experience to others outside your industry, but your customers are doing it every time they interact with you. They are holding you accountable to your promises but they are also passing judgment against the expectations set from experiences they have […]

Outlining Their Strategy

What Is Digital? – Part 2

In the first installment of this series, we explored the definitions of “digital” preferred by Perficient clients and other digital professionals. This episode continues our exploration into the nature of digital. We’ll look at the business benefits expected of digital, innovations associated with it, and attitudinal trends shaping investments in digital. Digital by Association In […]

The Way The Office Operates

What Is Digital? – Part 1

When you hear “digital,” what comes to mind? A smartphone? Your Twitter feed? Maybe this morning’s Peloton session you absolutely crushed? Or perhaps it’s live-editing a Google document with teammates in multiple time zones. Or using AI to coax meaning out of data that not long ago you thought to be worthless. Digital can be […]

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