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Why Data-Driven Decisions are the Key to Winning at Digital

Data-driven decisions It’s 2020. Organizations are flooded with information from a myriad of sources. Coronavirus is raging across the US and has created significant uncertainty. How does the savvy executive know where to devote time, energy, and budget? Answer: Manage with data The best organizations lead with data-driven decisions. Across industry sector and specialization, data-driven […]

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VIDEO: Sitecore Path Analyzer – Data Visualization

For the past several years, I have had a video series guiding marketers through accelerated training on Sitecore. While I have moved through fundamental marketing set up over these episodes, I have always promised to take a look at Sitecore’s powerful Path Analyzer. At Perficient, as a Sitecore Platinum Partner, I enjoy the luxury of […]

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Getting to What Matters Most with Now/New/Next

The last best experience. It may seem unfair or counterintuitive to compare your organization’s customer experience to others outside your industry, but your customers are doing it every time they interact with you. They are holding you accountable to your promises but they are also passing judgment against the expectations set from experiences they have […]

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What Is Digital? – Part 2

In the first installment of this series, we explored the definitions of “digital” preferred by Perficient clients and other digital professionals. This episode continues our exploration into the nature of digital. We’ll look at the business benefits expected of digital, innovations associated with it, and attitudinal trends shaping investments in digital. Digital by Association In […]

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What Is Digital? – Part 1

When you hear “digital,” what comes to mind? A smartphone? Your Twitter feed? Maybe this morning’s Peloton session you absolutely crushed? Or perhaps it’s live-editing a Google document with teammates in multiple time zones. Or using AI to coax meaning out of data that not long ago you thought to be worthless. Digital can be […]

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8 Pieces of Advice for Starting a New Job at Perficient (or Anywhere)

Speaking From Experience… Our Employees and Leaders Spill their Secrets It’s not very often you learn exactly what to do when you start a new job. Luckily, Perficient is known to have outstandingly friendly and supportive team members strategically activated to help employees succeed, both at the start of their Perficient career and moving throughout […]

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Customer Loyalty vs Customer Experience

I spend a lot of time with clients who very much want to create a relationship with their customers, patients, etc. A lot of them use a combination of their data plus a range of 3rd party data to round it out. Many have a loyalty program or want to initiate a loyalty program believing […]

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Top Considerations for Moving Your Data Warehouse to the Cloud

The blog “5 Ways Your Data Warehouse Is Better In the Cloud” outlined the advantages of running your data warehouse in the cloud. In this blog, we look at the high-level considerations for migrating your data warehouse to the cloud. Building the Business Case for Migrating Your Data Warehouse Many companies facing expensive on-premises product […]

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Perficient Digital Wins Gold dotCOMM Award for Cyber Security Site

Perficient Digital prides itself on producing exceptional work that transforms clients’ digital platforms. Together with a leading cybersecurity company, Symantec, we worked on the design and development of Support.Symantec.com which earned a gold dotCOMM award. Our submission included in-depth content and design strategy, along with consultation from our artificial intelligence (AI) team.  As Symantec’s award-winning […]

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B2B Digital Transformation: Determine Where You Fit

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After you’ve set your objectives and evaluated your market, you’re ready to find where you fit in the market. Explore opportunities […]

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Designing the Business Process Model to Implement Strategy

This is part 2 of a 5 part blog series on defining an operating model for your organization.     In this post, we explore Step 2: Establishing the Business Process Model A number of industries are currently facing disruption and change. In addition, the daily grind of running the business can knock us around a bit […]

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B2B Digital Transformation: Setting Objectives

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. The first step is to set your objectives. Start by identifying what you want to achieve. There are the standard business […]

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Does Digital Transformation Really Drive Customer Loyalty?

Every company wants to create “lifetime” customers, which is the very essence of customer loyalty. Likewise, everyone has opinions on how to create customer loyalty. Including delivering a great customer experience, building a great digital experience, maintaining a loyalty program, providing comprehensive digital self service, and on and on. When you hear about a digital […]

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Considerations for Building Cloud-Native Applications

This is the next installment in a series of blogs on the subject of cloud transformation and building cloud-native applications. In Gartner’s report “Top Emerging Trends for Cloud-Native Infrastructure” published May of 2019, they say “…leaders are keen to invest in cloud-native infrastructure technologies to increase software velocity; enable developer agility, application scalability and resilience; […]

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Steps to Create a Cloud Computing Center of Excellence

This is the next installment in a series of blogs on the subject of cloud transformation. In general, a center of excellence (CoE) is a team of experts whose mission is to provide the organization best practices, guidance, and governance around a specific practice field. Establishing a CoE is often a first step to introduce […]

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Perficient Digital Wins Muse Award for New Healthcare Site

The Mount Carmel Health System’s new website has earned its second creative recognition with the announcement of the 2019 Muse Creative Award winners. The new site brought home a Silver award in the Health Website category only a few weeks after a nod from the Hermes Creative Awards. The new website was the first launched […]

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Building Your WebSphere V9 Roadmap for Retail

When news broke that HCL had acquired several IBM products, including the infamous WebSphere Commerce, many were left wondering how the platform would change. However, the general focus of WebSphere Commerce Version 9 (V9) is not set to shift, but rather, HCL plans to enhance the features of V9 to enable commerce players to enhance […]

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New Healthcare Site Wins Gold at Hermes Creative Awards

Perficient Digital has another reason to celebrate with the recent announcement of the 2019 Hermes Creative Award winners. The very first website we helped create for our client Trinity Health in its efforts to unify its various member organizations earned a gold award in the Medical Website category. Based in Livonia, Mich., Trinity Health is […]

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Data As Experience: Designing For The User

This is a continuation of my Data As Experience Series. My last post in this series focused on Context. In this post, we will discuss a process of designing for the user experience. Designing for The User All too often, I see a report designer think more about how to make a report grab the […]

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Strategy Ain’t Bean Bag: Lessons from Our CX Maturity Survey

My colleagues and I spend our time pulling the levers of design thinking, digital innovation, and customer experience to enable transformation for our clients. Our effort turns market insights into strategic initiatives, organized into comprehensive, multi-phase plans. We do this for organizations large and small, legacy and new, across many industries. When starting our work, […]

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