While the term “business transformation” has been floated around for decades, digital and the deployment of modern technology remain the cornerstone of today’s investment decisions. Customer expectations have changed greatly in recent years. Strong brands like Facebook, Amazon, Apple, Netflix, and Google, which investors often refer to as FAANG, have changed consumer behavior. Not only […]
Posts Tagged ‘marketing’
The Backbone of Operations in the Car Rental Industry
Digital transformation can absolutely be thought of as improving a website through which a car rental company sells its used vehicles – an important source of revenue for the company. It can also be thought of as enhancing a mobile app that enables customers to make, modify, or cancel reservations, view a car’s mileage and […]
Investing in Technology Across the Board in Insurance
Technology investment is an essential component of most strategic growth and operational efficiency initiatives. Technology comes in two parts. There’s the front-end technology that customers experience. There’s also the back-end technology that other stakeholders (i.e., agents, brokers, underwriters) leverage, enabling the company to effectively facilitate relationship-building. But equally important is technology that sits in corporate […]
Cost-Cutting and Technology Investments in the Airline Industry
Cutting unnecessary costs and investing in technology (e.g., digital, planes) to support the business is a complex task, but certainly a requirement for long-term growth. Fuel costs – the number-one non-labor expense for airlines – can only be hedged to the degree the petroleum market allows and that is by and large outside the control […]
The Forgotten Value of a CMS Implementation and Why Many Fail
Building a CMS implementation, teams focus on numerous deliverables – building the user journeys, crafting a beautiful and engaging design and user experience, building and testing editable pages and components, writing the perfect content to tell our story…then we launch – and we’re done, right? Well, no. At Brainjocks, now Perficient, we’ve built our legacy […]
Customer Satisfaction in the Airline Industry
Customer satisfaction is always top of mind for airlines. Unhappy or disengaged customers naturally mean fewer passengers and less revenue. It’s important that customers have an excellent experience every time they travel. On-time flights, good in-flight entertainment, more (and better) snacks, and more legroom might be the obvious contributors to a good experience and more […]
Salesforce DMP, Financial Services Cloud & B2B Analytics Intro
Must-Know Salesforce Updates What You Need to Know About Financial Services Cloud Field Service Updates in Summer ’18 that Will Change How You Work Self-Service or Bust: Why Connected Customer Portals are Vital to Customer Experience 6 Easy Ways to Personalize Your Campaign Gartner Names Salesforce a Leader in Magic Quadrant for Enterprise High-Productivity Application […]
Operational Performance and Reliability in the Airline Industry
Operational performance (or operational reliability) is about running an airline like a well-oiled machine. Pun intended. It’s about on-time performance and completion rates. It’s about reducing involuntary denied boardings and the rate of mishandled bags. It’s ensuring that continuous improvements and efficiencies are always in motion. A smoothly run airline enhances customer perception, satisfaction, and […]
Key Strategic Initiatives in the Airline Industry
If you listen closely to industry executives, you’ll note that many of them typically hone in on several key strategic initiatives. Naturally, there’s a crossover between them, and each one can affect the other. Operational performance or operational reliability is one. Customer satisfaction, customer loyalty, or brand strength is another. Last but not least are […]
MarTech: 5 Disruptions Happening to Marketing
What trends do you think are disrupting marketing right now? GDPR? Advertising overload? Privacy concerns with Facebook? While those are certainly disrupting, at the MarTech West conference Scott Brinker spoke about the five disruptions he sees. He started by talking about all the hype going on with marketing technology. AI, AR, ChatBots, Bots, and many […]
[Guide] 2018 State of the Airline Industry
The airline industry is scrutinized by passengers and analysts alike, mostly for two reasons. One, many people take one or more flights a year and have personal experiences that leave lasting impressions. Two, the industry’s economic impact is unprecedented. According to the Federal Aviation Administration (FAA), “Aviation accounts for more than 5% of our [United […]
The 2018 MarTech Landscape is Here
Today at the MarTech West conference in San Jose, Scott Brinker and team unveiled the 2018 MarTech Landscape chart. Scott has produced The Marketing Technology Landscape chart since 2011. The chart shows all the companies in the MarTech landscape grouped over many categories, such as Advertising & Promotion, Content & Experience, etc. While the chart […]