Posts Tagged ‘healthcare’

Chances are that your organization, wherever it sits in the healthcare ecosystem, has invested in a set of journey maps. These are tools, typically created as part of a marketing effort, that detail the journey your audiences take with your product or service. For example: How patients access care at your hospital How consumers discover […]

The ever-changing nature of the pandemic reinforces the importance of digital experiences across every industry. According to a recent article from McKinsey & Company regarding Covid-19’s effect on consumer thinking about healthcare, “consumers increasingly prefer digital channels across all healthcare-related activities.” This created a unique opportunity for healthcare companies to enhance and broaden their platform.  AMN […]

Consumer experiences outside of the healthcare industry continue to shape patients’ expectations when engaging with healthcare organizations. That’s why Genesis Healthcare System, an Ohio-based integrated healthcare delivery system, wanted to migrate its legacy content management system (CMS). The goal of delivering personalized, interactive experiences for patients was key for Genesis Healthcare System. A new CMS […]

As part of its efforts to support colleagues through the pandemic, Perficient India took the initiative to conduct covid vaccination drives for its colleagues. Colleagues could register and get themselves and their families vaccinated with ease in a safe and comfortable space. Furthermore, Perficient reimbursed the cost of vaccination, not only for colleagues but for […]

By the year 2025, the global personalization software market is expected to grow from $6.7 million in 2020 to $1.8 billion. In fact, the martech landscape has grown 5,233% in the last 10 years, according to ChiefMarTech.com. In healthcare specifically, the demand for personalized and customized patient experiences continues to become prevalent. Today’s healthcare patients […]

Healthcare technological advancements have taken revolutionary steps throughout recent years, making medicine and healthcare information more accessible to patients. Femtech, short for female technology, is one of the many flourishing arms of modern medicine, and its main mission is to balance out gender disparities and biases, as well as eliminate stigma.  The ever-growing demand for personalized […]

FHIR! FHIR! FHIR! FHIR (Fast Healthcare Interoperability Resources) Specification is a standard published by HL7 for exchanging healthcare information electronically. And it’s a hot topic for payers and providers. As patients and members move around the healthcare ecosystem, their electronic health records must be available, discoverable, and understandable. Simply put, consumers expect this experience. Further, […]

A big challenge that hospitals and health systems face revolves around patients being discharged, then re-admitted in short order after they arrive home. This is problematic for a few reasons. Most obviously, patient health and wellness are always a top priority for hospitals and health systems, so when a patient is discharged and they have […]

On June 22nd, 2021, Perficient’s Director of Healthcare Strategy David Allen joined forces with Susan Collins, Twilio’s Global Head of Healthcare Services, to discuss what they are seeing in the Healthcare and Life Sciences industry, how customer engagement solutions are being utilized to new extents, and what the future holds for digital health as a […]

This is the second post in our blog series about Healthcare Interoperability with MuleSoft. Click here to read the first installment.  As we’ve introduced in the previous blog, interoperability in healthcare plays a critical role in exchanging health information seamlessly and securely. With regulations like the CMS Final Rule, data such as the below can be made available and shareable:  Patient Record API  Provider Directory API  Payor to […]

For organizations in the healthcare industry, digital transformation is the entry point to scaling and building a modern digital interface to enhance user experiences. Modern consumers have become accustomed to seamless user experiences powered by technology. Healthcare companies that are able to leverage their digital assets to provide positive user experiences differentiate themselves within the […]

Blockchain technology has gained immense popularity and buzz ever since its introduction to the tech world, especially for the advancements it brought to the financial sector. Payments, exchanges, and data management have been revolutionized thanks to blockchain, which ultimately led to more innovation across multiple businesses and industries, including healthcare. But how does this technology actually […]