Posts Tagged ‘healthcare experience’

Personalization challenges often relate to data. Data drives the solutions needed to deliver personalized experiences, making your data practices and governance a critical piece of the puzzle. Unfortunately, more data doesn’t necessarily create more value. What’s more important than how much data you have is knowing when to leverage data (Gartner). Here are a few […]

The global pandemic solidified digital health’s vital role in meeting consumer needs. As a result, healthcare payers and providers continue to accelerate their digital capacity in order to meet consumer expectations and ensure business resilience. Digital tools once considered a future-state have now become primary channels for vital care and meaningful customer interactions. Impacts extend […]

In healthcare, individuals are navigating a highly emotional – potentially even uncertain – journey. Which is all the more reason that their experience with your organization’s contact center should be considered as a high-stakes touchpoint. I sat down with three of our strategists to explore this challenge and the opportunity that it creates for consumer […]

Consumers expect a better and more customized commerce experience, today, especially in healthcare and life sciences. Medical device organizations must work to understand and ease the customer journey to achieve an optimized experience and gain user trust. Caregivers and users of medical devices want a transparent purchasing experience that guides them to the information they […]

As the state of post-pandemic work continues to evolve, the need for effective collaboration and communication is higher than ever. Yet security and privacy remain cornerstones for navigating increasingly digital workplaces. Healthcare companies are posed with unique challenges in adopting a hybrid, modern work environment. Recently, Perficient hosted a “Modern Work in Healthcare” roundtable discussion […]

Perficient is pleased to announce that our work for Henry Ford Health has gained recognition in the 2021 eHealthcare Leadership Awards. Henry Ford Health Supports Both Patients and Staff Amid the Pandemic Henry Ford Health  | Best COVID-19 Pandemic Related Communications – Healthcare System, Silver A sitewide COVID flyout directs digital visitors to vaccine information, […]

Once healthcare consumers make it through your digital front door, are they experiencing your organization and care at the level you aspire to deliver? To improve consumer experience, healthcare organizations are heavily investing in digital. Increasingly though, payers, providers, and healthcare service leaders are evaluating broader strategies to improve patient experience and build brand loyalty. […]

Payers are transforming processes, technology, and teams to better attract, retain, and engage consumers, yet siloed data and disparate point solutions continue to challenge momentum. Our thought leaders in CRM and digital health, Michael Porter and David Allen, recently addressed these challenges in a session titled “Improve Outcomes, Drive Growth, Boost Experiences: Pragmatic, Revolutionary CRM” […]

Healthcare is undergoing a retail revolution as businesses like Amazon, CVS, Walgreens and others increasingly disrupt how patients receive care. Patients, in turn, expect greater ease and transparency in healthcare, and they’re exercising their rights to choose the health systems that provide the greatest ease in navigating their healthcare needs. How can you, as a […]

You’ve learned about healthcare personas and journey maps. Now you’re ready to create a journey map for your healthcare organization. What’s the process? In our experience of building healthcare journey maps, the most important factor is to have a solid foundation in healthcare. The person who builds the journey map should: Have a strong knowledge […]

Chances are that your organization, wherever it sits in the healthcare ecosystem, has invested in a set of journey maps. These are tools, typically created as part of a marketing effort, that detail the journey your audiences take with your product or service. For example: How patients access care at your hospital How consumers discover […]

Healthcare journey maps are usually drawn as a linear progression with a clear beginning and end. But look closely at the healthcare journey and you’ll see it’s circular. The end of treatment doesn’t mark the journey’s end; instead, it’s a period of maintenance before the next symptoms or life events trigger the journey to resume. […]