Balancing AI Strategy With Human Wisdom “AI-first” has become a buzzword in executive conversations, but what does it really mean? Is it about using artificial intelligence at every turn, or applying it with intention and purpose? For analyst and researcher Susan Etlinger, it’s clearly the latter. On the latest episode of “What If? So What?”, […]
Posts Tagged ‘Generative AI’
AI in Sitecore: How Artificial Intelligence is Shaping Modern Digital Experiences
The world of digital experiences is evolving more quickly than ever before, and let’s be honest, artificial intelligence (AI) is more than just a trendy term these days. It’s becoming a business necessity. AI is no longer a “nice to have” for companies that use Sitecore as their Digital Experience Platform (DXP). It’s turning into […]
Perficient Included Again in IDC Market Glance for Customer Experience Services
Customer experience (CX) continues to be a defining factor in business success. In a digital-first world, even a single poor interaction can drive customers to competitors, contributing to an estimated $1.6 trillion in annual losses in the U.S. alone. On the other hand, exceptional omnichannel experiences build trust, deepen loyalty, and turn customers into lifelong […]
From Silos to Synergy: Accelerating Your AI Journey
In today’s fast-paced digital landscape, businesses often find themselves in a peculiar situation: they’re brimming with valuable data, specialized tools, and incredibly talented teams, yet connecting these pieces efficiently can feel like navigating a complex maze. Individual departments might develop ingenious solutions, but these often remain isolated, creating fragmented processes and slowing down the adoption […]
AI and Digital Trends Marketing and IT Leaders Need to Know
In Adobe’s 2025 AI and Digital Trends report, one message rings loud and clear: the convergence of marketing and IT is essential to digital success. As AI becomes increasingly embedded in customer experience strategies, marketing and IT leaders must collaborate closely to unlock its full potential. The Rise of Agentic AI One of the most […]
Building Trust and Shaping the Future: Implementing Responsible AI – Part 2
In Part 1 we’ve talked about why we urgently need to make sure AI is used responsibly and has clear rules. We looked at the real dangers of AI that isn’t checked, like how it can make existing biases worse, invade our privacy, create tricky legal problems around who owns what, and slowly make people […]
Postbot–An AI Bot that Generates Scripts for You
In the fast-paced world of software development, automated API testing is no longer optional—it’s essential. If you’re looking for a sleek, intelligent tool to streamline your API testing workflow, Postbot might be exactly what you need. In this blog post, we’ll explore what Postbot is, its core features, and how you can start using it […]
The Urgent Call for Responsible AI: Why We Can’t Afford to Wait – Part 1
The digital tide of Generative AI is sweeping across the globe, reshaping industries, revolutionizing creativity, and promising a future brimming with unimaginable possibilities. From crafting compelling prose to composing intricate melodies, from designing breathtaking visuals to simulating complex realities, Generative AI has moved from the realm of science fiction into our everyday lives with astonishing […]
Adobe GenStudio for Performance Marketing for Beginners
Adobe is offering marketers the opportunity to experience the power of Adobe GenStudio for Performance Marketing firsthand via a product sandbox. This interactive space will allow users to see the product in action and is designed to simulate the GenStudio for Performance Marketing workflow. Luckily for you, Perficient is part of a select group of […]
What are the Main Benefits of Using Generative AI for Data Cleansing
6 Benefits of Using GenAI for Data Cleansing One of the clear strengths of generative AI is data cleansing, where data management processes are immensely more accurate, efficient, and scalable. Here are the main advantages: 1. Improved Accuracy and Consistency Generative AI can simplify identifying and resolving errors in data sets (duplicate records, missing values, […]
Generative AI in Data and Quality Assurance (QA): Transforming Processes
Generative AI (Gen AI) transforms how organizations interact with data and develop high-quality software. GenAI is a game changer in multiple industries, automating processes, increasing accuracy, and providing predictive insights. Here, we concentrate on its uses in data management, effects on efficiency, innovation, and cost savings. GenAI in Data Management Gen AI revolutionizes the data […]
Ethics in AI Implementation: Balancing Innovation and Responsibility
AI is revolutionizing our daily lives, reshaping how we work, communicate, and make decisions. From diagnostic tools in healthcare to algorithmic decision-making in finance and law enforcement, AI’s potential is undeniable. Yet, the speed of adoption often outpaces ethical foresight. Unchecked, these systems can reinforce inequality, propagate surveillance, and erode trust. Building ethical AI isn’t […]