Posts Tagged ‘Engagement’

Going Over Every Detail

Do you want a more engaged team? Here is an approach

How To Increase Team Engagement If you are reading this, you are most likely a leader that sees value in teams with a high level of engagement.  Personally, I have been passionate about employee engagement throughout my entire career, but I have had varying levels of success mobilizing efforts that really move the needle. Gartner […]

What Makes Good Design Good? A Lesson from STL Design Week

“What makes good design good?” That was a question posed by Tom Greever, UX Director of Bitovi, in his presentation called Articulating Design Decisions at the Here to There Conference during the AIGA STL Design Week. The conference ran all day Monday and featured a variety of talented designers, strategists, project managers, and more. Back to the […]

World View Of Robo-Advisors

Depending on where investors are located in the world, investor behavior is vastly different; therefore, robo-advising may play a different role depending on the region. Some counties are more conservative and prefer traditional forms of wealth management services, while others are much more comfortable with investing on their own. The World Economic Forum conducted research […]

Goals & Engagement Value – Users Through Business’ Lens

Important note: This is Part 2 in a series. Please check out Part 1 on Taxonomy if you have not already. Having goals is critical to any project and an absolute requirement for the digital space. Now marketers can measure everything without guessing, estimating, or sampling. With powerful tools like the Sitecore CXP, you can […]

Boost Your Site Engagement with Social

There are more than 3 billion internet users – and 2 billion of them are active on social media. With that in mind, social media marketing needs to be an important part of your overall digital marketing strategy. And as social media constantly evolves – with updates like the recent Facebook algorithm change that gives […]

Maintain Search Engine Visibility with a Site Redesign or Launch

We hosted a webinar on how you can maintain and maximize your digital marketing success when you’re going through a website redesign. This blog post outlines the SEO and PPC considerations you must make, taken from our webinar. Keys to SEO Success A migration can lead to a significant drop in organic search performance. But it is possible to make any […]

Content Planning@1x.jpg

Content-First Strategy Using SCORE

Being a creative while working at a highly skilled dev firm has provided me a lot of insight on how workflows are changing for the better. The days of building sites from high fidelity compositions are fading fast. Development teams no longer have to wait for “signed off” wireframes and designs before getting started. Content, after all, is […]

Business dictates the best, worst times for social media

Social media never sleeps, but it does take a breather once in a while. Usually, those rest periods are determined by our work schedules, not our social engagement, because business shapes social media usage now more than ever. For example, Facebook, the 800-pound gorilla of social media, emerges from repose as the workday begins and […]

Healthcare Patient Portals; Lessons Learned from 2014

Healthcare Patient Portals: Lessons Learned from 2014

Mark Polly, Director at Perficient recently posted a blog titled Lessons Learned from 2014: Healthcare and Patient Portals. In his blog post Mark takes a look at the challenges with healthcare patient portals, including whether or not patients know they exist and what elements of a patient portal are most essential. Read Mark’s entire post […]

Engaging Customers Through Marketing Technologies

Customer engagement is nothing new.  Customer engagement technology is nothing new too.  Cave paintings were an early form of customer engagement and throughout history, we’ve used various forms of technology to communicate to customers, partners and employees.  What is new technology to have a two-way, personalized engagement with them. Audrey Hendley, SVP of New Customer […]

Using Social Insights to Engage Customers

Today at Customer Engagement World in New York, Jana Kanyadan, CIO of Mohawk Industries, spoke about how they use social insights to engage customers. Mohawk, now with 32,100 employees, makes flooring and was founded in 1878 in New York. Jana started out showing a typical customer journey – today 92% start with a Google search. […]

The New 3-Legged Stool of Success in Retail

I came across a great article in 1-to-1 Media regarding 3 critical elements of the customer experience that enable retail organizations to position themselves ahead of the competition. We remember the days of talking about the 3 must-haves in retail as: Buy Move Sell But in the article titled “The Three-Legged Stool of Retail,” Timothy Hood presents three […]