Posts Tagged ‘digital transformation’

CMO.com, which is published by Adobe, provided an infographic on the state of digital marketing by industry. Although they list only five industries, the insights presented are interesting.  I have linked to the infographic on SlideShare.net below.  Here are some interesting tidbits if you don’t have time to look through the infographic right now: Naturally, retailing leads the way […]

If you have attended any of our Digital Transformation webinars, this quote will be familiar. “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience life cycle.” – Altimeter  In this Perficient webinar The Internal Impacts of a Digital Transformation: How to Effectively Manage Culture, Collaboration, […]

Perficient is proud to announce a partnership with Appian Corporation, a leading provider of a modern application platform for Business Process Management (BPM) and case management solutions. Appian is a technology platform – grown from business process management – for building custom business applications. Based in Reston, VA, Appian enables organizations to easily build, use, change, […]

  ExxonMobil, the largest publicly traded international oil and gas company, is now leveraging the cloud in a revolutionary way: With ExxonMobil’s new Speedpass+ app, you can pay for gas at Exxon- and Mobil-branded locations using Apple Pay, a simple and safe way to pay within the app. Just open the app and your location […]

With all the tintinnabulation about customer experience and digital transformation, its natural to wonder, “Do we need to create a digital strategy for our business?”  Certainly, we’ve seen a lot of interest in “Digital Strategy” across a broad swath of industries.  But is investing the time and energy in building a digital strategy really worth it for your […]

When I hear the words change management, my mind immediately thinks of the scene in Office Space where the employees meet with the consultants (“The Bobs”) to answer their question: “What would you say you do here?” All joking aside – change management is often misunderstood. After listening to a recent podcast about the subject, […]

“…When we think about projects particularly with technology implementations, we are all about getting technology right…unfortunately that doesn’t always define success.” David Chapman Strategic Adviser – Perficient Change Management helps to ensure that the “people” in your organization are ready, willing and able to function effectively as part of the technology implementation and it can be one  […]

By now, you’ve probably heard of or seen some of these digital acronyms: SEM, PPC, SEO, CTA, ROAS…CRO?   CRO, or Conversion Rate Optimization, is, simply put, the process of turning potential customers into customers, and then turning those customers into repeat customers.  Breaking it down a little more, a conversion occurs when a user […]

  There’s been a lot if buzz in the tech industry around the Internet of Things (IoT) and the potential it has for savvy marketers. You’ve probably heard one of the many statistics or predictions similar to this, “By 2020, there will be more than 50 billion people connected to the Internet.” That’s a lot […]

Apps have quickly transformed the way your customers interact with your products and services in a digital world. Apps are also the conduit to the experts and information your employees need in order to take action. The rapid pace of digital change means businesses don’t have the luxury of time on their side and need to react quickly. To meet new business […]

We have wrapped up day 2 at HIMSS. A day full of connecting with others in the healthcare industry and diving into conversations about the challenges and trends in healthcare. As a patient, I always enjoy the conversations about connected health and learning how organizations are putting the patient and their journey at the center. […]

The dynamics of healthcare are changing every day. At HIMSS16, CIO David Chou discusses trends that will impact the industry in the coming years. David (@dchou1107) has been named to several “Top Social CIO” and “CIOs to Know” lists. He is a visionary and resourceful leader with expertise in healthcare and digital technology and a […]