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Cloud Trend #7: Tapping into the Internet of Things



There’s been a lot if buzz in the tech industry around the Internet of Things (IoT) and the potential it has for savvy marketers. You’ve probably heard one of the many statistics or predictions similar to this, “By 2020, there will be more than 50 billion people connected to the Internet.” That’s a lot of connected devices, but in fact – it’s just the tip of the iceberg! According to, only 0.06% of things that could be connected to the Internet currently are.

The IoT world is exploding right now and some of the most innovative brands are scrambling to figure out how to capitalize on the business opportunity with their customers. Beyond dreaming up ideas for cool tech gadgets and connected smart objects, how are companies thinking about capitalizing on IoT? The below infographic not only illustrates the tremendous potential and market opportunity for businesses, but at a high-level, defines where to start with developing a strategy for unlocking the power of the Internet of Things.



What’s Next for Your Business?

While the IoT of things is in an infancy state, it’s not to early to start building a strategy around the connected world. The beauty of cloud lies in the ability for a business to rapidly try new things, fail fast and iterate quickly. So, take the next step and learn why Salesforce needs to be the foundation for helping you connect the Internet of Things your Internet of Customers by downloading our digital transformation guide for Salesforce.

Digital Transformation with Salesforce guide

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Elizabeth Dias

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

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