Posts Tagged ‘Data’

Gartner predicts a whopping 70% growth in artificial intelligence (AI), while niche vendors such as KenSci and viz.ai are shaking industries with their industry specific intelligence. In addition, software vendors such as Informatica and Microsoft are heavily investing in putting pervasive AI in their own technologies to efficiently use their software for better augmented intelligence […]

Delivering success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. Appending data to a field in Marketo allows you to store historical data in a legacy field so that […]

According to RightScale’s eighth annual survey, “Cloud Computing Trends: 2019 State of the Cloud Survey”, “A significant number of public cloud users are now leveraging services beyond just the basic compute, storage, and network services.” The survey says relational database services is the most popular extended cloud service and “data warehouse moved up significantly to […]

Whether you’re building new apps or modernizing legacy ones, cloud provides the agility and scalability your business needs to deploy faster and access advanced IT capabilities. Application modernization enables you to optimize data, accelerate business innovation, and deliver exceptional customer experiences. Part three of this series explores how application modernization allows you to deliver exceptional […]

Data is one of THE most important factors when it comes to strategy and marketing. Data helps to inform the plan for engaging and delivering the best customer experience through digital channels and assets.

What is important to you?  That is an important question and your answer(s) to it usually defines how you live your life.  But what about “What is important to you professionally in your career?” Do the answers to that question define how you work, where you work, and what you do with your work?  With […]

Let’s be honest, we all get them. Some come from our team members, some we even set up ourselves, but after a while, they are ignored and turn to noise. What am I talking about? I’m talking about emailed reports. More specifically routine emailed reports that come because you are afraid to miss out on […]

What is behavior and how can we use it to make informed decisions for strategy and marketing? Let’s take a look.

Simplicity is the ultimate sophistication. – Leonardo da Vinci Simplicity is a very important strategy as people are thinking of designing their modern data platforms. Design is often a complex task, so I recommend applying strong design thinking to simple goals as you lead your data architecture teams. I have stood before many architecture review […]

Recently, at Informatica World 2019, I heard the importance of data platform in building AI capabilities for the organization. What is interesting is that Informatica, known for their products delivering the “Switzerland of Data”, is now using AI capabilities to enhance their own suite of products with CLAIRE capabilities. In further exploring a few other […]

Audiences drive strategy and marketing efforts, so understanding why audiences are important and how we learn about them is a critical first step for all marketers.

Helping Blue Cross Blue Shield Companies Win in the Market This year’s NASCO conference, Converge 2019, will kick-off June 3-6, 2019. This conference will be centered on where collaboration, innovation, and technology intersect. NASCO is a Blue-owned organization, dedicated to helping Blue Cross Blue Shield (BCBS) health plans across the nation build a better healthcare […]