Posts Tagged ‘customer loyalty’

Generic travel brochures and one-size-fits-all itineraries are becoming less prevalent in today’s travel and tourism industry. Travelers crave truly unique experiences, and the industry is responding with a powerful tool: data. By harnessing the power of data and personalization, travel companies are unlocking a new era of customer engagement, satisfaction, and loyalty. Bespoke Travel Experiences Powered by Data Travel recommendations shouldn’t […]

Connected vehicles are no longer the future. They have become the present. This year, our team is conducting connected products research in which we are collecting insights from consumers, commercial end users, and manufacturers. The reason? Almost every manufacturer is working on providing connected products and solutions for both their consumers and their businesses operations. […]

There is an untapped potential for automotive loyalty programs, and we are living in an era where customer loyalty is more fleeting than ever. Until now, the relationship between OEMs and customers has been largely transactional. A customer buys a car, and the interaction ends there until the next purchase cycle—typically five to ten years […]

The Marconi Automotive Museum in Southern California was the perfect backdrop for our roundtable event, during which we discussed the evolution of brand loyalty with leaders from several of the world’s most influential automobile manufacturers.  This is an important topic for the automotive and mobility industry, one that is front and center as emerging technology […]

In today’s world, every retailer’s biggest challenge is to ensure the shopper’s loyalty, and retailers are constantly dealing with this. Retailers need an intelligent and efficient supply chain to deliver the product. Retailers who operate the order fulfillment without synced-up end-to-end order promising, risk losing shoppers, increased costs, and falling behind competitors who can meet […]

Last year, Perficient hosted an automotive event in Detroit that was so successful we had to return. Last week, I returned to the Shinola Hotel to meet with a new group of industry leaders – this time, we discussed brand loyalty and emerging trends and technology.   Everyone Should Take the Wheel of Loyalty  Loyalty is […]

The automotive industry has 3 overarching priorities that every OEM is wrestling with and thinking about: Gaining a close relationship with their consumer Discerning who controls the data and how they leverage it to create a better consistent omnichannel experience for the consumer Successful dealer transformation to address changing consumer preferences and the evolving automotive […]

Most OEMs today consider loyalty a priority in their playbooks. This focus makes sense on a lot of levels, especially given the changing shopping preferences of consumers and the wide array of choices available. These choices extend well beyond the brand, model, type of ownership, and the question of EV vs. ICE. Today, we are […]

In the world of digital product design and development, user experience (UX) is becoming increasingly important. While technology is an important aspect of any digital product, it is ultimately the user experience that determines whether a product is successful or not. In 2023, we can expect to see UX take center stage in the design […]

Perficient’s Director of Commerce Strategy, Justin Racine, was recently featured in the Forbes article, “Creating An Amazing Customer Experience On A Budget” by Shep Hyken. Hyken’s piece, which references Racine’s recent CMSWire contribution piece, emphasizes the struggle to provide the same customer experience despite obstacles such as employment issues, supply chain problems, or other causes […]

2020 had a significant impact on families from many perspectives. Consumers who worked extremely hard to achieve coveted top credit scores were caught off guard and ended up having to rely on their savings to stay in good standings with banks and creditors. Unfortunately, no one could predict how long the impact would last, and […]

The goal of each business is to meet and exceed customer expectations by accurately fulfilling orders even when against extreme demand. Many organizations choose to fulfill with at least one manual rules-based approach based on factors like proximity. While this may seem like an ideal solution, there are automated supply chain methods companies can implement […]