Posts Tagged ‘customer journey mapping’

Acquia recently announced the winners of its 2021 Partner Awards. We’re delighted to share that Perficient received the Outstanding Partner Contribution award for our outstanding performance in Drupal Cloud for 2021. We’re one of Acquia’s first Certified Drupal Cloud Practices and a valued Acquia partner since 2017. Throughout that time, our Acquia practice has demonstrated […]

You’ve learned about healthcare personas and journey maps. Now you’re ready to create a journey map for your healthcare organization. What’s the process? In our experience of building healthcare journey maps, the most important factor is to have a solid foundation in healthcare. The person who builds the journey map should: Have a strong knowledge […]

Marketing and sales teams often grow into silos. And although both are working toward the same goal, they have a lack of shared knowledge about where – and how – they can fit together based on customer activity. Unfortunately, there isn’t a one-stop-shop for reference when creating marketing experiences, measuring engagement and integrating sales efforts […]

Often, when talking about digital transformation, organizations solely focus on front-end customer experience. While digital experience is an essential – and primary – component of digital transformation, the underlying systems and processes that support and enable customer experience are a vital and often overlooked key to long-term success. According to Forrester, 2017 is the year […]