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Decoding the Barriers to EV Adoption Over Coffee: Our Event Highlights

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Did you miss our event or need a refresh? Watch a recap of Lisa Sherwood’s presentation at our Electric Cars + Coffee virtual event!


On February 16, I had the opportunity to join my colleagues Lisa Sherwood and Kevin Espinosa in hosting our “Electric Cars and Coffee” virtual event. The event brought together our clients, Driftaway Coffee, and Perficient teammates for a lively discussion over freshly brewed coffees about electric vehicles (EVs) and barriers to adoption.

Caffeine and Customer Experience

We kicked off our event with an AeroPress brewing demonstration led by our friends at Driftaway Coffee. After everyone finished brewing their coffee, we dove into a discussion about electric vehicles (EV). Lisa Sherwood, Director of Audience Insights at Perficient, presented our findings from our EV customer journey research and broke down the insights we obtained from surveying automotive customers who had either recently bought an EV or would consider doing so in the next few years. These findings included the most important factors of their car-buying decisions, including what they prioritized as features of a new vehicle, why an electric vehicle may or may not be a good fit, and what they wished dealerships would do better during the shopping experience. Within her presentation, Lisa focused on the key insights that could help OEMs, dealers, and adjacent companies transform their experience to better support EV adoption.

Cross-Industry Collaboration Is Key to EV Adoption

Our team could tell from the onset of the event that the conversation would be informative and engaging, as we had attendees representing multiple industries, including manufacturers, automotive companies, and even utilities and electrification infrastructure companies. The discussion did not disappoint, with our clients asking thoughtful questions and sharing their own insights on the challenges of electrification.

It is not often that such inspiring leaders come together in a cross-industry environment to openly discuss topics like these that are impacting us all. More importantly, this event gave us all an opportunity to collaborate on what companies should be doing to better serve their customers.

We look forward to continuing the conversation about EVs, infrastructure, transportation, battery regulations, and more topics in the months and years to come as these leaders build out the future of automotive.

Explore our Journey Science and CX expertise that enabled our electric vehicle research.

Learn more about Perficient’s automotive industry expertise.




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Keith Tomatore

A long-time senior executive in the auto industry who has held the position of SVP, Retail Marketing at Global Team Blue (GTB, a WPP Company) on the Ford Retail Business. In this role, Keith worked with the Ford Dealer Associations across the country to help them with their Precision Marketing and digital efforts. Also, he served as CEO of iFrog Marketing Solutions, which focused on Automotive advertising solutions for Tier 2 and Tier 3.

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