Posts Tagged ‘customer experience’

“On the ninth day of Christmas my IT guy gave to me, 9 demanding customers” Last week, I found myself at the grocery store staring at the choices of cereal laid before me. Among the choices included brands that promised high fiber, more fruit, less sugar, and health benefits confirmed by nutrition professionals. While I […]

Most digital transformation initiatives begin with customer journey mapping, a process that helps one fully understand the dynamics of the target customer and their behavior. Journey mapping connects the dots from a customer’s initial interaction with a brand, through their entire experience with that brand via multiple channels (e.g., website, mobile app, phone call, direct […]

This holiday shopping season is anticipated to be one of the biggest yet for online sales – an anticipated 11% year-over-year growth that’s estimated to reach $96.1 billion. In fact, 66% of Americans did some last-minute shopping this past weekend – deemed Super Saturday because it’s the last full Saturday to shop before Christmas. What does all of […]

In today’s digital age, consumers have evolved to become far more independent and self-sufficient. They expect access to information, services, and products to be quick, easy, useful, engaging, and even entertaining. Businesses that are not yet meeting these new expectations are falling behind the curve. But this particular curve is not just the trend of […]

As it typical at the end of the year, you think about what the next year will bring.  I’ve got eight topics that I think will impact Digital Transformation or a company’s Digital Transformation initiative.  Some of them probably won’t be a surprise.  That would include my first topic, in 2017 Customer Experience will remain […]

While it means different things to different people, digital transformation is a movement. According to the research firm Altimeter, the definition of digital transformation boils down to this: “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” Digital transformation […]

We have become a digital society. We use mobile devices to guide us through rush hour traffic, to find a great new spot for lunch, to research recipes for dinner, to do our shopping, to track our exercise, to entertain, to connect with friends and family, and to wake us up the next morning to […]

Forrester recently released its report, “How B2B Marketing Automation Service Providers Help Drive Marketing Transformation,” which addresses the growing complexity of marketing automation and the challenges it presents for B2B companies. To overcome those challenges, marketers are turning to third-party service providers for help with related technical and business processes. In this report, Perficient Digital’s VP of digital […]

Digital marketing is perpetually evolving. Technology has changed the way we communicate, research, and engage with each other – not to mention the brands we love. The continuous evolution of digital channels has drastically shaped the customer experience and raised the bar for customer expectations. 89% of executives believed customer experience would be the primary […]

In our always-on, always-connected world, people are creating volumes of data, making it possible to tailor offers, marketing campaigns and customer experiences. As a marketer, you understand the value of creating and delivering personalized experiences. When you engage prospects on a one-to-one level, there’s a higher probability that they will convert to customers and bring […]

The connection between your customer’s digital customer experience and bottom line are clear. Check out this infographic to see why you should consider improving your company’s digital customer experience.

2016 has been quite a year for video, with major events like the Super Bowl and Olympics being live-streamed like never before. In the latter example, over 2.7 billion minutes were streamed, which marked a major record. Streaming video has extended to television shows as well, with 100 million streaming the season finale of HBO’s Game of […]