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Top 6 Digital Marketing Trends to Watch in 2017

Digital marketing is perpetually evolving. Technology has changed the way we communicate, research, and engage with each other – not to mention the brands we love.
The continuous evolution of digital channels has drastically shaped the customer experience and raised the bar for customer expectations.

89% of executives believed customer experience would be the primary mode of competition in 2016  — Gartner

We recently sat down with Perficient Digital’s Adobe practice leadership to learn more about the top digital marketing trends marketers – and the C-Suite – need to pay attention to in 2017.

  1. Measuring content marketing performance will surpass the importance of content management
  2. The union of content and commerce will require delivery of engaging experiences and simple transactions
  3. Brands must leverage data to improve the customer journey with personalized experiences
  4. Maturity of the Internet of Things will have a far-reaching impact on marketing and customer experience
  5. Augmented reality will affect the sales of products and services in B2B and B2C
  6. Real-time personalization is no longer an aspirational goal

Download our latest guide, and learn how to make these trends a reality for your business in 2017 and beyond.

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Stephanie Gallina, Senior Manager, Microsoft + CXC Partner Marketing

Stephanie has more than 15 years' experience in marketing communications, leading and executing marketing strategies for corporate and non-profit organizations. She elevates the awareness of relevant digital solution topics and thought leadership for Perficient.

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