Audiences drive strategy and marketing efforts, so understanding why audiences are important and how we learn about them is a critical first step for all marketers.
Posts Tagged ‘customer experience’
3 Reasons Why You Need an Order Management System
Personalized order orchestration services have organizations re-examining the fulfillment cycle, and it’s imperative to be agile in supporting both B2C and B2B customers and their expectations. An order management (OM) solution can help you deliver that exceptional experience, improve internal performance, and streamline processes to be more efficient. Streamlined for Synergy The OM system is […]
Perficient Digital Wins Muse Award for New Healthcare Site
The Mount Carmel Health System’s new website has earned its second creative recognition with the announcement of the 2019 Muse Creative Award winners. The new site brought home a Silver award in the Health Website category only a few weeks after a nod from the Hermes Creative Awards. The new website was the first launched […]
Building a Better Buyer Journey in Manufacturing
The B2B buying journey is more complicated than the B2C buying journey; there are more decision makers involved, and the entire process is less linear. Nevertheless, buyers have come to expect the same elevated experiences in their B2B buying journey as they do in their B2C experience. So how can you as a manufacturer continue […]
Motivation is Key: A Q&A on Digital Strategy and Retail
Kimberly Williams-Czopek recently joined Perficient Digital as a director within our Digital Strategy group, bringing decades of retail and digital strategy experience with her. We sat down with Kim to talk about her experiences in the retail industry, her advice for shaping an effective digital strategy, and her reaction to being named “Retail Innovator of […]
Empowering Sales Teams in a Digital World
On June 28, I will be speaking at IRCE, the commerce industry’s biggest and most influential annual event. Sharing the stage with our client, Geriatric Medical, I’ll explore how B2B businesses can use technology to empower their sales teams and transition their operation into the digital world. In an age of eCommerce, the modern B2B […]
How Content Supports a Conversational Commerce Experience
What is conversational commerce? In January of 2015, Chris Messina, a former technologist of companies like Uber and Google, coined the term in his Medium post – Conversational Commerce: Messaging apps bring the point of sale to you. He saw an emerging trend, as others may have at the time as well. Andrew Bilak of […]
New Healthcare Site Wins Gold at Hermes Creative Awards
Perficient Digital has another reason to celebrate with the recent announcement of the 2019 Hermes Creative Award winners. The very first website we helped create for our client Trinity Health in its efforts to unify its various member organizations earned a gold award in the Medical Website category. Based in Livonia, Mich., Trinity Health is […]
Dealerships Provide Luxury Through an Omnichannel Experience
Automotive dealerships are changing the searching and purchasing process. These dealerships are taking steps to implement a new omnichannel experience. Think back to the last time you bought a car. About your experience as a customer; thinking about vehicle details you are looking for, visiting dealerships, haggling with price or financing. Keep in mind, everybody […]
Insights into Personalization Trends in 2019
You’ve probably been reading and hearing about Personalization, since it garners over 50% popularity on Google Trends. It seems everyone is trying to understand it and figure out how to use it. We have many posts on our blog about the topic, including Essentials for your Digital Strategy-Smart Personalization and The Key Differences Between B2B […]
SoDA Spills on Personalization with Help from Perficient Digital
Personalization has been a hot topic in the sphere of digital experience for years because of one simple reason: Customers in every industry expect the companies they do business with to recognize their needs and preferences and provide relevant, timely experiences. The concept sounds pretty straightforward, but developing and executing an effective personalization strategy across […]
Cognitive Agents to Improve User Experience
In a world where over 2.5 quintillion bytes of data is created each day, having a tool to help deliver information to users efficiently is important. Cognitive agents are a tool that can improve user experience for both advisors and customers alike. This self-service technology is capable of understanding human language to provide accurate information […]