Personas & Journey Maps: The Definitive How-To Guide for Healthcare Providers
Gain step-by-step guidance to increase patient satisfaction, loyalty, and retention with well-executed personas and journey maps.
Perficient Digital has another reason to celebrate with the recent announcement of the 2019 Hermes Creative Award winners. The very first website we helped create for our client Trinity Health in its efforts to unify its various member organizations earned a gold award in the Medical Website category.
Based in Livonia, Mich., Trinity Health is one of the largest multi-institutional Catholic healthcare delivery organizations in the United States and includes 94 hospitals and 109 continuing care locations. The organization has experienced a lot of growth through acquisitions and wanted to create a consistent digital experience across its 22 public websites; we were brought in to help make this consistent experience a reality.
Because this project involved a series of websites, there was a lot of groundwork that needed to be laid to create the cohesive experience Trinity Health was looking for. We began with a content audit of the 22 existing sites and identified journey maps for each. We then helped lay the foundation for the new sites with a unified approach to digital strategy, content strategy, UX, design, SEO, and analytics. We also created reusable page templates, a style guide, and a component library that would be used to create a consistent look and feel throughout each site, while another Trinity Health partner handled the development.
The Mount Carmel Health System website was the first of the new websites to launch, going live in December, 2018. With this website and now several others successfully launched, the groundwork is in place for the creation of the rest of the new sites.
We’re so proud of the great work our teams are doing to improve the digital experience for our client’s patients and members. Having that work recognized by organizations like the Association of Marketing and Communications Professionals, which administers the Hermes Awards, is just icing on the cake.
The Hermes Awards recognize excellence in concept, writing, and design in marketing materials and communication ranging from traditional media to emerging technologies, and this isn’t the first time Perficient Digital has been recognized in the arena. The app we created for the Jackson Energy Authority earned a gold award in 2018 and we brought home one platinum and two gold awards in 2017 for work we did for Mohawk Flooring, Carhartt, and The Henry Ford, respectively.