Posts Tagged ‘CRM’

Every Salesforce implementation has its zenith in deploying the final solution and going live. This may include multiple phases or steps, people and technologies to be successful. When planning your next CRM deployment, take a page out of a recent house move when thinking about the essential steps. House moves are similarly complex. There are often a […]

In my last post, I described the methods of reporting from Oracle Cloud (Fusion) Apps.  In that post I illustrated the advantage of using BICS and Data Sync to provide a true Enterprise Data Warehouse due to its abilities to integrate data from all our your cloud, relational, big data and flat file sources.  This […]

Oracle provides multiple ways of reporting from Oracle Cloud (Fusion) Apps.  Oracle HCM Cloud, CX Cloud, SCM Cloud and Cloud ERP all have Oracle Transactional Business Intelligence (OTBI) built into the application.  In addition, Oracle Business Intelligence Cloud Service (BICS) can also access Oracle Cloud application data and load it into the BICS Database via Data Sync.  While […]

There are quite a few fallacious assumptions made in the construction of digital strategy. One of the most common ones I witness is confusion between strategy and roadmap. When I take the necessary time to review an organization’s existing digital strategy documentation, more often than not I am presented with a document that outlines an […]

One of the biggest advantages of Salesforce as a CRM is the rapid growth of the platform itself. Customers have benefited immensely from Salesforce’s aggressive “growth first” strategy as the company seeks to help brands embed Salesforce more deeply in their businesses. From the Steelbrick and Demandware acquisition, adding CPQ and commerce capabilities to its product arsenal, to the […]

Driving Forces Impact CRM Investments Cloud is now seen as mainstream in all areas of customer relationship management (CRM). In fact, Gartner forecasts that software-as-a-service (SaaS) and cloud-based deployments will dominate the CRM market in 2016. What’s the driving force behind this rapidly growing trend? Organizations of all sizes are moving toward easier deployments and faster-ROI alternatives to modernizing legacy […]

User Acceptance Testing or User Exception Testing? I recently joined a conference call concerning User Acceptance Testing (UAT) and at the start of the meeting it was accidentally called User Exception Testing. Although the meeting participant quickly corrected herself and it wasn’t noticed by the testers, it made a profound impact on me. Over the course of […]

Yesterday’s announcement of Salesforce.com acquiring the cloud-based, eCommerce provider Demandware is exciting for Perficient and our clients. Whether your business is solely or partially-based in eCommerce, customers are your lifeblood. Knowing who they are, why they buy from you, and what keeps them coming back are all essential details to remain competitive and profitable. Our […]

  Booz Allen Hamilton, a management and technology consulting firm, believes that hyper-personalization, the ability to leverage analytics and other digital methods to communicate on a one-to-one level, will be a trend for 2016. We agree. For example, portals will offer patients and their caretakers the information they want when they want it. 

  Heavily regulated industries, such as financial services, are often slow to adopt new technology. That’s why it’s no surprise that social media is a scary place to play for financial institutions. But, as with most things in business, if you don’t play, you can’t win. 

By now you’re familiar with the term personalization and heard it a time or two if you’re a marketer. This term has been used to describe the 1:1 experience or journey marketers can create to connect and engage with customers on a deeper level. But what exactly is hyper-personalization and how does it differ from just delivering a personalized […]

In this 20-minute demo, watch how Perficient can accelerate your adoption of a state-of-the-art Sales Analytics solution leveraging Oracle’s BI Cloud Service and Perficient’s long history of implementing BI solutions for the Sales Line of Business. If you are a VP of Sales, a Sales Manager or an individual Sales Rep, you will find this BI solution valuable for staying on […]