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How to Simplify and Accelerate Data Integration with Salesforce

One of the biggest advantages of Salesforce as a CRM is the rapid growth of the platform itself. Customers have benefited immensely from Salesforce’s aggressive “growth first” strategy as the company seeks to help brands embed Salesforce more deeply in their businesses. From the Steelbrick and Demandware acquisition, adding CPQ and commerce capabilities to its product arsenal, to the launch of the new Lightning Experience, the rate of innovation itself is hard to keep pace with from an organizational perspective! Then throw in the continued growth of the AppExchange marketplace featuring an abundance of enterprise apps available to help you solve unique business challenges, and you have the makings of a recipe for success with the cloud.

However, the expanded usage of Salesforce within a company often introduces new complexities with data as it flows from one system to the other. In fact, more than 64 percent of companies still struggle with connecting, synchronizing, and relating data, applications and processes. Furthermore, it’s highly unlikely that you’ll be able to go all-in on cloud immediately, or just flip the switch overnight and run your business 100 percent in the cloud instantly. As a result, hybrid cloud environments and are all the rage these days providing the much-needed scalability and agility to make transforming your business much easier. After all, your ability to innovate continuously and keep pace with constant change will be key to customer success. But to achieve this, figuring out where to start with cloud migration, how to solve data quality issues, or continuing to chase the elusive customer 360-degree view is often a bumpy road.

To prepare you for a seamless journey to cloud modernization, it is important to have a solid data integration strategy. Together with our Informatica practice, we have created a roadmap to get you on the right path, and extend the value of Salesforce using Informatica’s data management tools. Learn more about tacking cloud-based CRM data integration challenges and our quick start offering for Salesforce customers. 

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Elizabeth Dias

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

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