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Why is the OpenTable Customer Community so Popular?

Newsflash! Customers expect a branded, consistent service experience just about everywhere. (Shocking, right?) While this news is not particularly ground-breaking, the way certain businesses are approaching the customer service challenge is. Customer communities offer a variety of important ways to connect with your customer: you can engage with them, send offers and other helpful information, […]

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5 Questions to Ask Before Creating an Employee Community

It’s been very encouraging to see so many companies come around to the idea that keeping employees happy means creating and maintaining an environment in which they can thrive. One of the biggest and easiest ways to do this is to ensure they have what they need at their fingertips through an employee community. Also […]

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Top 4 Spring ’18 Community Features to be Excited About

It’s that time of year again — the holidays are over, but we have something even better to look forward to: the Spring ’18 Release! I’m going to try to temper my exclamation points, bolds and all caps, but let me tell you, this release is beyond exciting! Let’s break down the Top 4 Areas […]

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Top 5 Winter ’18 Community Features to be Excited About

It’s that time of year again, pumpkin spice starts to invade your food and drinks and Salesforce begins their Winter release process. Even though it’s still early and many new features are in preview or beta, I’m really excited about seeing these live in Lightning Communities! There’s quite a bit of new features coming to […]

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Make Customers Fall in Love with Your Self-Service Community

Does a Secret Formula for Self-Service Success Exist? While customer service is not rocket science, customer self-service is definitely an art form that takes some time to truly master. It’s not as simple as waving your magic wand, and it definitely comes down to more than just implementing the right online community platform. From the […]

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Favicons: Your Salesforce Community is Not Complete Without One

Whether you are the Championship-winning Golden State Warriors, the data center leader Equinix, or the versitle camera maker GoPro, your new Salesforce Community will need a favorite icon, also known as “favicon.” For the uninitiated, the favicon is the tiny icon that appears in the tabs of your browser as well as when you “favorite”, […]

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Enhancing Salesforce Communities to Market Multi-Product Brands

Companies are often burdened with a wealth of data, as well as customers that may have cross-over between multiple products they own that can cause confusion with marketing to difference audiences, or what information should be displayed in a Salesforce Customer or Partner Community. Likewise, companies may also be faced with the debate whether or […]

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Community’s Ambitious Summer ’17 Release Highlights

On my way to New York for a launch event for a 6,800 person employee community that we just rolled out, I opened up the release notes for the Summer ’17 release to check out what’s coming for Communities in the next release. I was looking for a specific feature that Salesforce product management had […]

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Make Your Community More Intelligent in Summer ’17

The Salesforce Summer ’17 release has a lot of features for Community Cloud that are centered around having a more targeted, intelligent experience for your community members. As part of this, Salesforce is tracking more interactions than ever and giving you (and Einstein) access to that data to take action on it. Here are a […]

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Coveo Debuts Free AI-Powered Search for Communities and App Cloud

For companies using Salesforce today, business and technology leaders are constantly looking for new ways to extend the power of the Salesforce platform to help their employees be more productive and to enhance the customer experience. Often times this means turning to the AppExchange to find business apps that address their business needs. For many of our Salesforce […]

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How to Design a Lightning Component for Communities

A Functional Perspective on Community Design Architecting reusable lightning components for a Lightning Community is very different from architecting a Visualforce page. A key value proposition of Lightning components is that they are reusable and can easily be added into Lightning Communities by system administrators. In order to realize that value, it is critical to architect […]

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Uncovering the Business Value of Online Communities

I happened to bump into an annual online community report from CMX the other day and thought it did a great job of providing some solid research on why companies build branded communities, the ROI metrics that matter to demonstrate value, and the paths they are taking to achieve success with their community. The piece […]

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Killer Design Tips for Salesforce Lightning Communities

Your brand is much more than a memorable logo, clever tagline, and a cohesive palette of colors, or clean lines and good typography. Bottom line, it’s about providing added value for your customers, building trust through quality and consistency, and ultimately boosting customer satisfaction and loyalty. Beyond a customer’s perception of your brand (and your products and […]

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Tips for Best-in-Class Self-Service Experiences

Self-service has quickly climbed the ranks as a high-priority support strategy for leading service organizations. One of the easiest ways to deliver exceptional customer service is by building a self-service support community for your customers. Research shows that 72% of customers prefer to use a company’s website to find answers. Also, studies from Gartner show more […]

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The Race to Connect with Customers in a Whole New Way

Perficient had the honor of participating in Cox Automotive’s first-ever Salesforce Summit earlier this year at their company headquarters in Atlanta. As our client, it was so exciting to not only see 150 business and technology leaders we work with, from across the more than 25 brands Cox Automotive owns, come together to share and learn from other […]

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How to Set Up and Deploy a Community with Salesforce – #DF16

What’s the next opportunity for you to engage with your customers, partners and suppliers, or employees? Salesforce Community Cloud is the answer. As organizations move away from the one-way, portal-centric conversations with an audience towards a more socially engaging model, communities are the perfect way for you to connect with an audience in an entirely new way. And with the […]

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Increasing Employee Engagement – Salesforce Community Cloud #DF16

When we think of the Salesforce Community Cloud, we traditionally think of a partner portal or an external-facing community. Salesforce is positioning the Community Cloud for employees. Key attributes of this vision are similar to what we expect as consumers. They include: Relevant, up-to-date information Effortless access to systems and apps Open, transparent collaboration Ability […]

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A Partner Community for Financial Services – Tips From #DF16

I mentioned the Zurich partner community in one of my previous Dreamforce blog posts about the Salesforce Community Cloud Keynote. Here, I’ll dive deeper into the details of a presentation dedicated to financial services partner communities. Kimberley Zatlyn from Salesforce started the session and reiterated the same statistics that were presented in the keynote presentation. Paul […]

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Salesforce Marketing Cloud #DF16 Keynote Updates

Salesforce presented a Dreamforce 2016 keynote today that introduced updates and plans for the Marketing Cloud. In the first image below, Salesforce shows the underlying structure of the Marketing Cloud. Marketing Cloud is really trying to get to 1:1 marketing, and the announcements this week are all geared toward that. A big announcement from Salesforce today was […]

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#DF16 Community Cloud Keynote: Insights Into Business Use

The Community Cloud keynote at Dreamforce 2016 presented tons of great insights from some of the world’s leading companies. Here are some statistics on Community Cloud: 90 million members on Community Cloud in 3 years 10K active communities 240K Chatter networks In 2016, Community Cloud delivered more than 100 new features. What are these people doing with […]

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