Posts Tagged ‘Chief Strategist’

The concept of a personalized consumer experience is nothing new. Whether we’re receiving product recommendations based on previous purchasing behavior, or being presented with online ads related to our search history, we know what a targeted user experience looks like. But the same tactics that apply to a B2C experience don’t necessarily translate in a […]

At Sitecore Symposium 2018, Linda Baker and Christina Deno from Wyanoke Group and Healio.com talked about how they used natural language processing, semantic tagging and machine learning to enhance the medical content that their company produces. Wyanoke Group provides education and communication services to the healthcare industry.  Healio.com is a clinical news, information and education […]

What holds back marketers from creating one-to-one experiences?  Well, a lot of things, it turns out.  Lack of data, too much data, not understanding a customer’s journey, too much focus on journeys – the list is endless.  In the past, we’ve created rules engines to try to create personalized experiences, but we are finding that […]

Today at the Sitecore Symposium Opening Session we were treated to several amazing customer stories and even some great information about Sitecore! First, let’s talk about the Symposium itself.  We are in Orlando, Florida hoping that Hurricane Michael bypasses the city where 3,000 attendees from 53 countries are attending over 100 sessions. The theme this […]

Omnichannel experiences are ones that provide a seamless shopping experience across all channels – in brick-and-mortar stores and across digital. To do it well, your messaging and the purchasing processes must be consistent and harmonious. Why is omnichannel marketing essential? This attempt to be everywhere for everyone means that traditional retailers could have an advantage […]

You may have a different name for it, but your My Account experience is the self-service avenue you provide customers to manage their relationship with your brand before, during, and after the purchase process. This includes elements such as their shopping cart, wishlist, payment and shipping information, order history, loyalty program membership, preferred brick-and-mortar store, […]

The product experience encompasses all aspects of the product itself: what it does, detailed product specifications, images, video, sizing and color options, complementary product recommendations, and customer-provided content like ratings, reviews, and images of the product in use. Why is your product experience so essential? As more and more retail purchases are made online rather […]

Our Perficient colleagues share how they live and breathe our core values. Here, David Chapman, General Manager and Chief Strategist, Organizational Change Management, writes about being in awe of his colleagues and grateful for the experiences he’s had while working at Perficient.  When I think about why I take a lot of pride in working at Perficient, it’s […]

Total Retail recently released its annual ranking of the top 100 publicly traded retailers, and athletic wear company Lids Sports Group found themselves in the #1 position. We are thrilled for our client Lids on this recognition, and for its commitment to continuously transforming itself to compete, win, and differentiate in an increasingly sophisticated omnichannel […]

We wanted to close out a great week at Shop.org with another topic we found threaded throughout the conference and among brands and retailers: How technology is transforming – not replacing – the physical retail experience. I think we’ve firmly settled into the fact that omni-channel business is just business as usual. But is it […]

If you’re reading this blog, I hope you’re also following our social media feeds, downloading our guides, and browsing our website. Maybe you’ve sat in on a presentation or a webinar from us. Better yet, maybe we’ve had a chance to do business together. If so you may have picked up on a Perficient Digital’s […]

At the NRF’s Shop.org conference this week, we’re seeing a renewed emphasis on personal values in the marketing mix. The retail industry continues to be disrupted in new and interesting ways, but brands are finding success taking personalization to a much more personal level. Anna Cole, Director of eCommerce at Carhartt, talked  about their experiences […]