According to research from the analytics and opinion-polling firm Gallup, Americans’ faith and trust in their institutions are on the decline. Even the healthcare industry, which has long enjoyed some of the highest trust ratings among the public, has also seen a drop in consumer confidence. Gallup’s data shows that Americans’ trust in the healthcare […]
Posts Tagged ‘Building Trust in Healthcare’
Is Your Healthcare Digital Organization Really Product-Driven?
Digital organizations in health payers and providers strive to enhance value for their patients and members. And the stakes are high for these consumers. After all, healthcare decisions impact health, wallet, and emotional well-being. That means digital experiences become an important opportunity to positively fill gaps – both before and after care is received. What […]
An Industry Wake-Up Call: The CFPB’s Impact on the Medical Debt Collection Space
In recent years, the Consumer Financial Protection Bureau (CFPB) has significantly broadened its oversight, extending beyond major banks to address concerns in various industries, such as payday loan providers, credit reporting agencies, and most recently, the medical debt collection sector. The CFPB’s Dynamic Approach The CFPB’s modus operandi often involves proactively addressing potential issues through […]
Rapid Response Healthcare Blogging: Blog Fast, Blog Smart, Blog Well
Blogging is a great way to establish your healthcare organization and your providers as thought-leaders in the communities you serve. But as your audience members come to trust your organization, they will look to you as a trusted resource when healthcare issues arise in the news. That’s where rapid response comes in. Rapid response blogging […]
Why Content Is the Key to Opening Healthcare’s Digital Front Door – Part 2: Payers
This is the second part of our series in which we’re discussing healthcare’s digital front door — the technologies and strategies you use to engage with consumers throughout their journeys. Having a cohesive content strategy is the key for consumers to open your digital front door and engage with your organization. To recap: Part 1 […]
Why Content Is the Key to Opening Healthcare’s Digital Front Door – Part 1: Providers
The digital front door — namely, the technologies and strategies you use to engage with consumers at every stage of their journeys — had started to catch on with healthcare consumers even before the COVID-19 pandemic. Now, digital-focused consumers have come to expect the convenience and speed the concept promises. And they’ll go to other […]
Your Playbook for Building Trust in Artificial Intelligence for Medical Devices
A recent study revealed that 75% of patients in the U.S. don’t trust artificial intelligence and machine learning when it comes to their healthcare. But for medical device manufacturers, the promise of AI is vast, and a growing number of devices are leveraging machine learning to glean deeper insights and improve patient outcomes. In fact, […]
4 Ways Healthcare Marketers Can Cut Costs and Increase Margins
The healthcare landscape is ever evolving, and as marketers, it’s essential to stay ahead of the curve. Several challenges persistently surface, becoming stumbling blocks for many. Our industry experts aren’t just aware of these challenges, but are actively tuned into them, working to find the most efficient strategies and solutions to cut costs, increase margins, […]
Physician Blogs: How to Position Your Physicians as Thought-Leaders
When people need to find a doctor, most of them turn to the internet. That means your organization’s physicians must find ways to stand out in this hyper-connected, hyper-competitive marketplace. As a healthcare marketer, you’re in a unique position to help your physicians find their voice. Physician blogs are a great way to get your […]
Healthcare & Life Sciences Takeaways from Dreamforce 2023
Dreamforce has come and gone, and our team proudly attended this year’s conference for a front-row seat to hear Salesforce’s latest innovations. These announcements ranged from AI-centric innovations to new Data Cloud features and everything in between. Takeaways from Dreamforce 2023 With a highly skilled team of Salesforce consultants and developers with Healthcare and Life […]
4 Soft Skills to Take Your Healthcare Content From Good to Great
Writing well is hard work. Writing well for digital audiences, with short attention spans and low patience, is that much harder. Harder still is writing well for a healthcare audience. Good writers who do well in other industries often struggle with healthcare. And that’s in part because of a lack of the right soft skills. […]
A Health Equity Success Story: Building an Inclusive Patient Experience
In the post-pandemic environment, consumers are expecting a more personalized experience. The pandemic exposed long-term, unresolved health disparities, triggering self-reflection across industries (especially in healthcare) to make diversity, equity, and inclusion a priority. Our client wanted to take a proactive approach to ensure that marginalized groups were being reached adequately and equitably by its virtual […]