Posts Tagged ‘Building Trust in Healthcare’

Our experts are closely monitoring eight healthcare trends that are shaping industry leaders’ strategies in 2025. And this year is especially interesting, as 2024’s U.S. election results could significantly shift healthcare policy and impact healthcare access, affordability, regulation, and innovation. As such, forward-looking healthcare organizations (HCOs) that are on-track to differentiate their brand in the […]

Healthcare leaders are engaging us in a variety of discussions to explore intelligent automation’s role for complex business challenges, ranging from efforts to enhance consumer trust and use artificial intelligence (AI) in effective ways, to navigating change that comes with prior authorization mandates. This series shares key insights coming from those discussions.   As the saying […]

Remember the days when robots and artificial intelligence (AI) were confined to the realms of science fiction? Fast forward to today, and AI in healthcare is rapidly transforming how we diagnose, treat, and care for patients. From intelligent algorithms diagnosing diseases faster than the human eye, to virtual health assistants providing round-the-clock support, AI is […]

In our recent webinar, “Enhancing Trust in Healthcare,” experts David Allen and Michael Porter, along with Appian’s Matt Collins, addressed the concerning decline in consumer trust within the healthcare sector. Historically, healthcare has maintained higher levels of trust compared to other industries, but a recent Gallup survey shows that this trust is now at a […]

In this installment of the UX in Universal Design Series, we focus on the transformative impact that Universal Design and accessible healthcare have on patient experience and health outcomes. By integrating Universal Design principles and focusing on usability, health systems can create inclusive environments that meet the needs of all patients, particularly those with physical […]

Welcome to the third installment of our Universal Design and Health System blog series. In this edition, we explore why Universal Design is crucial for enhancing patient experience within healthcare environments. Universal Design principles aim to create spaces and services that are accessible, inclusive, and user-friendly for all individuals, regardless of their abilities or disabilities. […]

The facts and figures about caregivers — family members and friends who provide care and support to people with chronic health conditions, disabilities and other problems — are staggering. According to the Centers for Disease Control and Prevention (CDC), as of 2020, more than one in five Americans were caregivers. That worked out to about […]

Brand activism is a new buzzword in healthcare and life sciences spaces, and consumers are increasingly expecting their brands of choice to drive social change. I recently conducted a series of consumer interviews for a major medical device brand. This brand has built a great deal of trust with their audiences by offering a top-notch […]

I first published the article “6 Reasons You Need to Conduct a Content Audit” back in 2019. I just updated it recently — something you should do regularly for your older blog content — and it still has good insights as to the importance of a content audit for your healthcare organization (HCO). But I […]

The healthcare brand persona is the new archetype marketers are creating to fully articulate their brand’s voice, tone, and feel.  “Cura te ipsum.” It’s Latin for “Heal thyself” — a proverb physicians have told themselves for thousands of years. The idea is that you can’t take care of others unless you take care of yourself. […]

The saying “one size fits all,” absolutely does not apply to the healthcare industry. Consumers are flat out demanding a more tailored approach to their health care. To provide this type of more personalized and effective care and services, healthcare organizations (HCOs) need to take concentrated efforts to understand the diverse needs and preferences of […]

In the healthcare and life sciences space, good content strategy and content creation are rooted in scientific principles. We base our work on key tenets of behavioral science and psychosociology. One of the most important of these that forms a foundation of our work on healthcare personas and journey mapping is the Transtheoretical Model, which […]